• Our process

    Five steps from idea to a product that keeps improving.

  • Engagement models

    Spec & quote projects, an agile retainer or team augmentation.

  • Our tools

    The playbook, CMS and project tools we built and use every day.

  • Company

    A boutique digital agency in Cedar Grove, NJ, since 2001.

  • What We Believe

    What we believe and how it shapes the way we work.

  • Team

    Meet the designers, developers and strategists.

  • Testimonials

    What our clients say about working with us.

  • Insights

    Ideas on software, AI and agents from our team.

Custom Digital Solutions /// Est. 2001

No two clients bring us the same problem.

Some needed a website that finally matched their brand. Some needed a product that didn’t exist yet. Others needed agents doing real work inside their operations. Here is what we built — and what changed.

  • Since 2001
  • Cedar Grove, NJ
  • Direct-to-expert
  • Startups to Fortune 500

Our Clients

Trusted by 350+ organizations across industries.
Media · Healthcare · Nonprofit · E-commerce

  • American Express
  • Verizon
  • Scripps News
  • Salesforce
  • Golf Digest
  • Condé Nast
  • Nasdaq
  • 350+ Clients and counting
Case studies

Selected work

Websites, products and agentic applications we designed, built and still run, for teams from startups to the Fortune 500.

  • Perform360

    Reviewers stopped staring at blank forms. An AI interviewer now asks context-aware follow-ups, flags biased language and drives every review to completion — cutting review overhead by 80%.

    Service
    Agentic HR Platform
  • Confidential

    Agentic Marketing Operating System

    We developed an agentic approach to the management and governance of marketing initiatives for a Fortune 100 client.

    Service
    Insurance & Financial Services
  • Lead Management

    We built it for our own sales team first. Every inbound lead is classified, researched, scored and routed to the CRM in minutes — with a dossier attached so the first conversation starts informed.

    Service
    B2B · SMB
  • Confidential

    Confidential case study

    This case study is confidential. Contact us to discuss it, or enter the password you were given to read it.

    Service
    Pharmaceuticals
  • Newsroom CMS

    Station teams plan stories, assignments and rundowns together, write scripts in real time, and let AI transcribe footage, draft story summaries and tag their work — with editors approving what goes out.

    Service
    News & Media
  • Job Matching

    Keyword search kept missing great candidates. The platform reads résumés and roles as skills, scores every match against a job-specific rubric and explains its reasoning — while staff make every final call.

    Service
    Nonprofit
  • SkillsRight

    An outdated site that didn’t serve marketing — or every visitor. We built a new content model and a modular UI/UX system, then made accessibility a requirement, not an afterthought.

    Service
    Website & Design System
  • ISSA

    A dated Shopify store and disconnected logins were getting between students and enrollment. We designed a new UI system for the store and a unified sign-in across commerce and CRM.

    Service
    Shopify Design & Integration
  • Dice

    Dice needed a refreshed look that engaged prospects faster, on a secure CMS their team could update daily without a developer. We designed, built and integrated it — SEO- and AI-optimized, and WCAG-conformant.

    Service
    Website Design & Development
  • National Storage Affiliates

    The old CMS was unsupported and getting less reliable. We stabilized it — lifting uptime above 99.99% — while we rebuilt it as a custom Laravel platform with new UI/UX and property-system integrations.

    Service
    Platform Rebuild
  • Stella

    No software handled the realities of running a portable storage company. We took Stella from discovery and specification to a full SaaS product — CRM, e-commerce, lead generation and inventory — and have grown it with the business ever since.

    Service
    SaaS Product

Our Confidence comes from our client’s success.

Pete, CEO and founder of NP Group
  • 350+ Clients
  • 840+ Projects
  • 250+ Retainers

Technologies We Love

Our focus has always been using technology to solve complex content management & business challenges by putting UX & UI at the forefront of our custom solutions.

And had the opportunity to build experience across multiple industries!

  • Healthcare
  • B2B
  • Startups
  • Franchise
  • Inbound Marketing
  • Education
  • E-Commerce
  • Small Business
  • B2C
  • SaaS
  • Government
  • Non-Profit
Pete, CEO and founder of NP Group

Pete CEO & Founder

Start with the workflow that costs you the most.

Tell us the process that eats the most time in your organization. We’ll show you, with working code, what an agent can do with it.