All services: Design · Build · Automate · Support

What We Do overview
  • Our process

    Five steps from idea to a product that keeps improving.

  • Engagement models

    Spec & quote projects, an agile retainer or team augmentation.

  • Our tools

    The playbook, CMS and project tools we built and use every day.

Who We Help overview
  • Company

    A boutique digital agency in Cedar Grove, NJ, since 2001.

  • What We Believe

    What we believe and how it shapes the way we work.

  • Team

    Meet the designers, developers and strategists.

  • Testimonials

    What our clients say about working with us.

  • Insights

    Ideas on software, AI and agents from our team.

All case studies Agentic B2B Lead Management · SMB

Every lead researched, scored and routed before a person opens it

For a services business, the first hour after an inquiry matters most — and most of that hour used to go to sorting spam from prospects and Googling who they are. So we built an agent platform to do it, and run our own business on it.

Industry
B2B services (SMB)
Engagement
Internal product — live
Cloud
AWS
Speed
30–120 seconds per lead

Services provided

  • Agentic Application
  • Multi-Agent Orchestration
  • CRM Integration
  • AWS Deployment

The challenge

Inbound forms bring everything: real prospects, vendor pitches, job applicants and spam. Every one needed a person to read it, research the company, judge the fit and type it into the CRM — before anyone could actually reply.

What we built

We built a multi-agent platform where an orchestrator hands each lead through a sequence of specialist agents, each one logging its reasoning, inputs, outputs and cost. The same platform now runs other agents for sales, proposals, content and accessibility.

How it works

  1. 01

    Classify

    The lead is sorted into a real inquiry, a vendor pitch, a job application or spam. Anything that isn’t a real inquiry skips straight to a notification.

  2. 02

    Research

    Agents research the company and the person on the web, with citations.

  3. 03

    Analyze

    The prospect’s website and technology stack are analyzed — and, for accessibility inquiries, the site is tested automatically.

  4. 04

    Score

    The lead is scored 0–100 against a configurable threshold.

  5. 05

    Route & notify

    A dossier is written, the lead is routed into the CRM or rejected, and the team is notified by email or text.

John, NP Group
Guardrails · 3 built in

Where people stay in charge

  • Every agent step is logged — model, tokens, cost, reasoning, inputs and outputs — so any decision can be traced.

  • Rejected and stuck leads have their own review queues, and stuck runs can be retried with one click.

  • Prompts are editable per company with version rollback, and testable in a playground before they go live.

Pete Czech, CEO and founder of NP Group
Results · 3 outcomes

What changed

  • Every inbound lead processed in 30–120 seconds, around the clock.

  • A research dossier attached before the first reply.

  • One multi-tenant agent platform we now extend with new agents for sales, proposals and content.

Technology

Built with

  • AWS
  • OpenAI
  • LangChain
  • Python
  • FastAPI
  • PostgreSQL
  • Docker
Next case study Pharmaceuticals Confidential case study
Pete, CEO and founder of NP Group

Pete CEO & Founder

Have a workflow like this? Let’s prove it with code.

Tell us the process that costs your team the most. In a few weeks we’ll show you, with working software against your own data, what agents and good design can do with it.