Custom design and a CMS your team can run.
Product judgment first, then agent-speed building.
Agents that do real work inside your operations.
We transform your SDLC for the new agentic era.
We build UI/UX component systems for faster agent outcomes.
All services: Design · Build · Automate · Support
What We Do overviewFive steps from idea to a product that keeps improving.
Spec & quote projects, an agile retainer or team augmentation.
The playbook, CMS and project tools we built and use every day.
AI that does real work, safely, inside your environment.
Own the software your business runs on.
A technical partner for your website and campaigns.
Decide what’s worth building, then launch it fast.
Stabilize now, then rebuild without going offline.
A boutique digital agency in Cedar Grove, NJ, since 2001.
What we believe and how it shapes the way we work.
Meet the designers, developers and strategists.
What our clients say about working with us.
Ideas on software, AI and agents from our team.
Featured
Every SaaS vendor now has an “AI agent” on the price list. For a mid-size company, renting that agent means renting the one thing that should be yours: the logic of how your business actually runs.
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Custom AI harness development is the real work behind enterprise AI agents. Learn what a harness includes, where the effort goes, and what to ask vendors.
AI, security risks, and rising SaaS costs are changing the case for custom software. See why businesses are reconsidering what they build, modernize, and own.
The difference between AI-assisted software and fully autonomous agents isn’t a maturity gap. It’s an architecture decision you’re making right now.
How to build orchestrated, governed AI applications that bring consistency to business operations. Practical guidance on architecture, features, and stages.
AI has changed the build vs buy equation. Learn when owning custom software beats SaaS subscriptions, how AI accelerates development, and who should consider building instead of renting.
AI-assisted browsers like Atlas and Comet are transforming how web professionals work—bringing content ideation, SEO optimization, UX feedback, and analytics insights directly into the browsing experience. Here’s how they’re changing everything about web workflows.
Thinking you need to fine-tune an LLM for your AI app? Learn why 95% of businesses don’t—and what works better, faster, and cheaper instead.
AI makes prototyping easy, but production-ready software requires expertise AI can’t replace. Learn why context windows, security, and design still need humans.
Discover how our digital agency uses AI tools like Claude Code and OpenAI Codex to replace lengthy documentation with working prototypes, helping clients validate concepts faster and move confidently from idea to implementation while reducing risk and improving collaboration.
Discover the reality behind AI applications: they’re 80% traditional software with just 20% AI. Learn how prompts power all AI tools and why AI agents are mostly custom code with LLM integration.
Discover what AI wrapper applications are, why businesses develop them, and how they enhance AI usability, security, and scalability. Learn how AI wrappers integrate with APIs, optimize workflows, and leverage proprietary data for better AI-driven solutions.
Discover what AI wrapper applications are, why businesses develop them, and how they enhance AI usability, security, and scalability. Learn how AI wrappers integrate with APIs, optimize workflows, and leverage proprietary data for better AI-driven solutions.
Explore how AI is transforming custom software development, making it faster, more accessible, and cost-effective while challenging the dominance of SaaS platforms.
Explore how OpenAI’s Operator is poised to influence the future of web design, examining its potential to reshape user interactions and interface development.
Discover how we used Snitcher and OpenAI’s ChatGPT to build personalized landing pages in less than an hour. Learn about visitor identification, dynamic content generation, and AI-driven headlines.
Discover the importance of schema markup in creating AI-ready websites. Learn how structured data enhances SEO, boosts visibility, and optimizes your site for AI-driven platforms.
Discover five bold predictions for how websites will evolve in 2025, from AI bots dominating traffic to dynamic, adaptive experiences that redefine the internet as we know it.
Learn how to modernize legacy software by updating its code and integrating APIs. Extend its lifespan and usability with practical strategies for modern IT needs.
Learn how to make your website accessible with our comprehensive WCAG & ADA Remediation Guide. Discover actionable steps to improve usability for all and ensure compliance with accessibility standards.
Discover the top 10 AI terms to impress your family at Thanksgiving dinner! From LLMs to AGI, learn how AI is shaping the future in a fun, conversational way that will keep your dinner table lively.
Discover the cost-saving benefits of technical team augmentation for marketing. Learn how access to diverse skills can enhance strategy execution, reduce hiring risks, and improve ROI.
Explore whether a self-aware CMS powered by AI is the future of content management. Discover its benefits, use cases, and the challenges businesses may face.
Discover how to optimize your website for AI-powered platforms like ChatGPT, Gemini, Grok and Perplexity. This comprehensive guide covers AI indexing strategies, structured data implementation, and advanced SEO techniques to enhance your site’s visibility and engagement in the evolving landscape of conversational AI.
Now is the time to invest in building AI agents to automate your business and secure future success. Learn how AI agents can transform operations with ease and efficiency.
Discover the details of the WordPress.org and WP Engine dispute, its impact on your website, and essential steps to protect and maintain your site during this conflict.
Your app’s performance is only as strong as the APIs it integrates. Learn why choosing the right APIs is critical for reliability, scalability, and security, and how users hold you responsible for poor API performance, not the provider.
Discover the pros and cons of Headless CMS, WordPress, and Custom Build solutions for self-storage websites. Learn which CMS is best for your business based on flexibility, ease of use, and scalability, and find out how NP Group can help you implement the right platform.
If you can’t get over the hurdle of internal company politics and a lack of clarity amongst important stakeholders, your digital project is doomed to fail from the start.
Learn how to optimize your website for AI agents, including search bots and virtual assistants. Discover best practices like structured data, mobile-first design, accessibility, and natural language optimization to improve your site’s performance for both humans and AI.
Discover how small technological enhancements in customer service can significantly improve user experience and satisfaction, setting your business apart.
Explore how custom API integration projects unify CRM, ERP, and analytics, enhancing efficiency, customer experience, and data accuracy in today’s digital businesses.
Explore the hidden costs of digital agency shortcuts, from project management to ongoing support, and how quality, not just price, ensures project success.
Discover the benefits of integrating AI into custom software now. Explore how AI can revolutionize your software development process effectively.
Discover how to make your first call with a digital agency impactful, laying the groundwork for a fruitful partnership with clear communication, understanding team roles, and setting mutual goals.
Explore how partnering with a digital agency accelerates company change, leveraging cutting-edge tech, rapid execution, and expert insights.
Discover the top ten ways your website may be repelling consumers. Uncover key insights into website design flaws, from slow loading to poor mobile experience, and learn how to enhance user engagement and online presence effectively.
CEOs, master your web ecosystem: Learn vital strategies for cybersecurity, team management, and compliance.
Why does your boss undervalue your website and how to go about building it? There are many reasons, but we decided to stop at ten.
What is the process for developing personas for a custom software development project?
Should you license or custom design the UI/UX of your next custom software application?
Building a new, unique concept can not be accomplished by licensing other software and making modifications.
Will building your own in-house development team be the answer to all of your problems? Chances are, not.
Does an obsession with PageSpeed Insights and page speed scores make sense or is it a waste of time and resources?
Are the software failures we’ve been seeing a harbinger of things to come?
Is a comprehensive website accessibility audit worth it? Or are there better approaches to conforming with accessibility standards and requirements?
Elon Musk’s quarrel with his own developer shows us that technical debt is a problem at all levels.
Making your website or application conform with digital accessibility standards is important, but avoid these common mistakes as you work towards compliance.
Mitigating the Risks of Third-Party API Integrations
How do you know when your custom software needs to be rebuilt?
Is now a good time to develop custom software for your company?
Has software development gotten easier or more complex over the past 25 years?
Why Jewish Community Centers must focus on Digital accessibility for their websites and applications.
Some comments about the current situation in Ukraine.
Should you consider an API-first approach to developing your website or application?
Website accessibility overlays promise instant, easy conformity with standards. But are they legally sound?
How do you start a website maintenance relationship with an agency or developer? These steps ensure a successful relationship, if properly implemented.
Can no-code platforms be relied on for complex development projects?
Ongoing maintenance of your website is a combination of these three important areas of focus.
These are the steps you must take to ensure your website is accessible to all users in 2021.
Don’t make these mistakes post-deployment - doing so may destroy the website you worked so hard to build in the first place.
There are many reasons to seek ADA compliance, but most importantly, it’s the right thing to do.
This web project failed from day one. Why and how did it happen?
Software can break, sometimes for no good reason. How should you prepare and plan in advance of a software breakdown?
ADA / Accessibility audits can be expensive, but if you are willing to take a bit of risk, you can cut costs.
Building websites and applications is more complex than ever, but there are still opportunities online.
Anyone can test software if they follow these commonsense strategies and techniques.
How can you best protect your website from a ransomware attack?
Digital agencies ask you the budget question early - but why? And how should you answer?
The majority of start-up companies fail. But what mistakes do their founders make as they develop their product and services?
Is hiring offshore developers risky for a web development or design project?
What factors or features increase website or application design and development costs in 2021?
What are the WCAG 3.0 Guidelines?
Has web design as a skill and medium changed forever? We believe it has.
What did we learn from the SolarWinds hack? Some practical lessons you can use to lower your company’s risk profile.
Details about what the internet industry should expect under the new Biden administration.
How to audit and remediate your website to claim the IRS Disabled Access Credit.
Happy holidays from our team at NP Group!
It’s our 20th anniversary! What are some of the lessons we’ve learned in that time?
Everyone knows what CCPA is all about, but did you know it has a stealthy accessibility requirement as well?
PHP 8 is coming. What does it mean for your website or application?
What is WCAG certification and how can you achieve compliance for your mobile apps and/or website?
Election night is as big as it gets - how did we help a client prepare for a surge in traffic? And how can you prepare for the next big event?
The Trump campaign experienced a website hack - what are the possible vectors of intrusion?
The campaign is almost done - but who won the digital war? In this post, we compare the Biden and Trump campaign websites.
Too many marketers and website operators are constantly stressed out. This week, we look at how to avoid stress and refocus on what’s important.
In the old days, we build websites differently than we do today. Find out why the new methodology is better for clients and agencies.
PCI Compliance is an essential component of a safe and secure E-Commerce platform. Is your site compliant?
What steps should you take to secure your e-commerce platform from intrusion, data breaches and other attacks?
Should marketers consider powering their site with a headless CMS platform?
Does replatforming your CMS make more sense than a comprehensive redesign project?
Off-the-shelf e-commerce solutions are good, but your business may benefit from a more customized approach.
Your website may need to be compliant with more than one of these laws or standards. Find out what you need and how to achieve compliance in this post.
The CCPA, or California Consumer Privacy Act, is now being enforced. Are you prepared?
Is open-source software secure when compared to licensed, proprietary solutions? We think so. Find out why.
SaaS CMS platforms offer many features, but are they the best choice for your business?
Growth driven web design is a viable strategy, but is it right for everyone? Not really.
Now, more than ever, your website has never been so important.
Four essential factors to consider when hiring a digital agency.
Why have your past web development engagements failed? Well, it’s not all your fault. But there may be some reasons why.
Headless CMSs are relatively simple. Should you install open-source headless CMSs or custom build one yourself?
Headless CMS architecture is a solid concept - but sadly the industry has gotten a bit carried away by trying to do too much with something designed to be simple.
Budgets are tight, teams are smaller - how do you manage to do more with less?
How do you build and deploy a web application quickly, when market conditions require rapid go-to-market timelines?
The US Government is stepping up to help small business - read about how HR 748 can help your business weather this storm.
In the midst of crisis, where should digital marketers and product managers focus their efforts right this second?
NPG’s response to recent current events.
Coronavirus, economic distress... We’re in challenging times. What can we do to prepare and manage?
Building team unity is difficult, yet crucial in any technology transformation initiative. Find out steps that are essential to success.
Projects sometimes fail. But how do you swap out developers mid-project?
In this post, we dig into the recent Iowa Caucus app disaster by looking for causes and solutions.
The user interface of a software package can determine the success or failure of the application. UI/UX matters.
Successful digital marketing requires a team of production specialists to take strategic direction and execute it digitally.
As the year starts, try to focus on these key areas before doing anything else.
Does it make sense to license your own custom, proprietary software? We discuss the pros, cons and how to get started.
Is there any seasonality to the web design and development industry? And if so, how can you best take advantage to properly time your new project or initative?
How will an economic downturn affect the digital services industry? Who will be a winner, and who will be a loser if economic growth stalls?
Hiring a digital agency can be difficult, but it doesn’t have to be. Find out how to make the decision-making process simple.
How custom software can be your company’s most valuable asset. Plus, how you can best leverage it for added value.
We explain the differences between onshore, offshore and distributed development teams and what it means for your web development project.
Everyone says they can do it, but what does custom web design really mean?
Which is easier to maintain? Custom software or off-the-shelf solutions? This post examines the pros and cons of each approach.
Is a custom software development approach right for your project? Read some sample scenarios where it makes the most sense.
These tools are making our life easier - chances are, they can make a difference for you too.
Focus on what’s important, and forget what isn’t, when planning custom software projects.
Don’t let your project’s deployment be delayed because of these common errors or omissions.
Before talking to a designer, developer or agency, read this post and get a reality check. These projects, well, they take time and money to get right.
Taking a phased approach to software development is essential for both long-term and short-term success.
Custom web design has it’s benefits, but you can’t be successful unless you plan accordingly.
Off-the-shelf WordPress themes promise a lot - but do they deliver, and are they even worth it?
Third-party integrations make life much easier. But how do you go about knowing what makes a good integration possible?
What is the bare minimum that your website needs to stay up to date and secure?
Why do some projects cost 10X than others, despite being essentially the same? We dig in and look in this blog post.
Projects can fail at any scale. How did Hertz end up suing Accenture for $32M?
Sure, everyone does a features matrix, but what are the real factors that all-to-often are used to choose CMS platforms?
Every company has a website. But how do you know if you are behind the times, or barely keeping up? It may be time for a digital overhaul.
It used to be you could launch a website and sit back to relax. Not anymore. Today, it takes an ongoing commitment and the right tools.
Before redesigning your site, understand the value of the project and set goals - then your project just may pay for itself.
Our thoughts on where the Custom CMS lives in the CMS ecosystem.
Our thoughts on the New Design Frontier Report & the state of design.
Do you know how to judge a digital agency’s portfolio? Sadly, most people don’t.
How long should you wait in between website redesigns? There isn’t any single, simple answer. Find out how to determine if you need to redesign your website in this post.
Everyone knows websites need maintenance and upkeep. No one seems to know how much, though...
The often-heard rule is that you should design mobile-first. But is that really a rule or just an opinion?
Every company wants to start a lead generation campaign. But, are they prepared for what to do when the leads start flowing in?
What steps need to be taken to set up and maintain WordPress in the enterprise?
Which pathway makes more sense? Build a mobile application natively or a web app?
Announcing Our New Managed WordPress Support Service - uptime and security monitoring, maintenance and development assistance.
Happy holidays from the New Possibilities Group
It’s a crazy thought, but, does your website even need a CMS anyway? The answer isn’t necessarily yes.
It’s a crazy thought, but, does your website even need a CMS anyway? The answer isn’t necessarily yes.
It’s here! WordPress 5.0 is available. What do you do now?
Please... Don’t make these mistakes that we seem to see over, and over, and over!
Sitting down to regroup, review and revise your strategies and implementation plans is essential to your business’ ongoing digital success.
We’re seeing a rise in WordPress vulnerabilities and intrusions. Have you seen the same?
WordPress 5.0 is nearing release. Find out everything you need to know about this upgrade in this post.
PHP 5.x is going away - are you prepared for PHP 7?
The advent of APIs have made third-party integrations quick and easy to develop. However, proper planning is necessary to avoid potential roadblocks.
The success of a custom software project depends on planning and the development of a Minimum Viable Product (MVP). Only then can you iterate and grow.
A top-level overview of the difference between API-driven development and web application framework development.
The year ends in 90 days. It’s time to either plan for the new year or make the necessary changes to ensure success after the clock ticks midnight on December 31st!
Is it better to build complex web applications on frameworks that utilize plugins for extensibility or to simply custom develop solutions?
There is one unavoidable step to ensuring the success of your marketing initiatives. Find out what it is in this post.
All software will eventually die. Are you prepared for this eventuality?
Does management really understand the value or potential value of your web presence? Oftentimes, they don’t.
You have a desired timeline for your web design or development project. But is it reasonable, achievable and realistic?
Pinterest isn’t just a place for posting recipes and adorable animals. It can be a powerful tool for business. Learn how to promote your business on Pinterest with a strong visual brand identity.
Are you prepared for catastrophic website downtime? How to formulate an escalation plan that works for your company.
What are the most important things to remember when planning a website redesign? Avoid common mistakes with just a bit of careful planning.
CMS Architecture matters, but how much does it really matter to your organization?
As a marketer, you know how much of a difference a website redesign could make for your company. So how do you convince the folks who sign the checks?
For digital marketing professionals, the world moves fast, but these rules can help guide the way toward better credibility and less risk in the future.
Deploying your new content management system is exciting! But your work isn’t done there. There will still be plenty to do post-deployment to make sure it’s successful.
Everyone is familiar with WordPress, but that doesn’t mean it’s right for everyone—especially when you’re choosing a CMS platform for your enterprise.
Most businesses have no sense of the value their website provides & no idea what an appropriate web design budget should be.
If you’re going to undertake your own ADA compliance audit for your website, there are a few important questions you need to ask yourself along the way.
Everyone has to redesign and redevelop their website and CMS at some point. To understand that cycle is to get it right so you don’t have to do it so often.
While there are several different factors that should inform what web development agency you hire for your project, there are just as many factors that you shouldn’t get distracted by.
Coupled, decoupled, headless...what is the best CMS architecture out there? In reality, it all depends on the unique needs of your business—there’s no-one-size-fits-all for everyone.
A content management system can do a lot, but it can’t plan for growth or optimize your content for you. That’s why when shopping for a CMS, you shouldn’t mistake a feature for an actual strategy.
Given the rapid advancements in front-end technology, it makes sense that web designers need to add coding to their list of skills to meet the demands of their clients and the new Web at large.
There are various reasons WHY a project might ultimately fail, but by knowing WHEN it’s most likely to start failing, you can avoid disaster from day one.
The push-and-pull between marketing and IT is an old story. But these days, not giving your marketing team the technical flexibility they need can hurt your enterprise more than it can ever help.
Learn how to enhance your internal team’s productivity and fill skill gaps by leveraging outside resources. Discover key benefits and strategies for successful team augmentation with expert external talent.
If you’re an executive researching technology to propel your business forward, it’s likely you’ve started hearing the term “JAMstack” a lot. Here’s the rundown on what it actually is (and is not).
Is it time for a new CMS, or can you salvage your current one? If any of these points sound familiar, it might just be time to finally let your existing system go.
The only thing worse than having a broken website is not understanding what you could have done to prevent it from breaking in the first place.
When it comes to your company’s content management system, there’s a huge difference between someone who will license you prefab software and someone who will build it just for you.
When the times comes to design a new website for your company, can you really spare internal resources to the project? And should you?
When you’re choosing a CMS for your company’s digital presence, sometimes it’s not a bad idea to peek at what the other guys are doing right—or wrong.
Think migrating content from one content management system to another is easy? Don’t be so sure. There are a lot of factors that could turn that “simple” task into a nightmare.
How can any CMS developer be ballsy enough to claim that their product is the BEST? The truth is, there is no one solution that fits every situation.
Now that you know what your different CMS options are and the history behind these platforms, it’s time to make a procurement decision.
For a CMO choosing a CMS, understanding the origins of content management and how each type of system works can help make a better decision.
The widespread panic in Hawaii this past weekend could have been avoided if only an experienced UX designer had been involved in designing the alert system.
For some, the idea of a CMO making a technology choice like choosing an organization’s CMS may seem odd, but in reality, they’re the best-equipped person for the task.
As 2017 comes to a close, we’re optimistic about the new year and what it will bring to the CMS space!
This year, resolve to educate yourself and make the right choice when it comes to the best CMS for your organization.
The internet is awash in websites that all look the same. Can a custom CMS or even a headless/decoupled CMS actually save you from getting lost in the crowd?
Headless CMS technology is an amazing innovation that can open the door to groundbreaking user experiences. So why aren’t people more readily adopting it?
When deciding what type of content management system is best for you, it’s important to first understand the best applications for each option.
A lot of companies can benefit from an in-house CMS, but it’s not always easy for employees to sell that idea to management. Consider this a cheatsheet for your pitch.
Website maintenance is a vital part of making sure your site is actually serving your business. If you can’t do it yourself, it may be time to call in the cavalry.
Your CMS is the digital hub of your business. Your marketing team drives all of your digital content initiatives. Shouldn’t one help benefit the other?
Even if you’re headquartered in the US, the GDPR should be a big concern for those who process the data of European citizens.
When you’re procuring web development services, it can be difficult to find a partner that meets your requirements AND is actually a good fit.
Recently, we ran into an odd, but still very real vulnerability that WordPress users may never think to look out for—and there’s still no patch for it.
When you have multiple employees depending on your custom CMS for their day-to-day tasks, you should take as much care designing the back end as the front end.
When building your website, are you thinking about how its content may be used in the future? By focusing on portability and flexibility, you can maintain full control over its distribution.
When it comes to choosing software for your business, it’s easy to get swayed by the current trends. But will they really last?
Content as a Service (CaaS) is a promising new take on traditional content management, but does it have what it takes to meet the unique needs of enterprise organizations?
Building a custom CMS doesn’t mean foregoing third-party integrations altogether. In fact, it means you have to consider them all the more carefully.
Looking beyond the usual pros of a custom CMS, how might you benefit from a platform that is truly agnostic from your tech stack?
The latest news in CMS development, web security, ADA compliance, and more—curated for you this week by the team at the New Possibilities Group!
Is your CMS built to last? In most cases, the answer is no—but there’s value in investing in a platform that will stand the test of time.
When it comes to redesigning your website or developing a custom CMS, there is such a thing as too many cooks in the kitchen.
Before embarking on your next CMS development project, make sure to read these helpful blog posts lovingly curated by Team NPG.
When your project blows up and your agency-client relationship crumbles, it’s hard to know how to pick up the pieces.
Poor client/vendor relationships are a common cause of failure during the web design and development process. But what allows it get to that point?
If you really want your website or web application project to fail spectacularly, don’t listen to any of the advice in this post.
Don’t suffer the tyranny of an off-the-shelf platform any longer! This 4th of July, learn all the ways you can benefit from custom software and regain your freedom.
As with anything, web development comes with risk. But you can mitigate your risk by understanding the different types of development partners out there.
People often ask us why they should build a custom CMS instead of settling for an off-the-shelf platform. These 4 important factors can help explain why.
When you transition to a new web developer, the portability of your platform and code becomes a big deal. But off-the-shelf platforms are rarely portable—here’s why.
How much does a website cost? Beyond the initial cost of development, there’s always the question of ongoing website maintenance and its hidden costs.
Off-the-shelf software promises the world, but studies suggest the most popular platforms are riddled with technical debt, that in some cases would take years to resolve.
The CMS industry has fluctuated back and forth for over two decades. Isn’t it time for us to break out and change the way content is managed and distributed forever?
In the great debate between off-the-shelf software versus custom software, what questions do you need to ask yourself?
Imagine a centralized system where all of your organization’s departments could perform their duties in an efficient, connected way. A custom CMS can do that.
Our team has engineered a Help widget that appears right on your website when you are logged in as an administrator.
If you’re building a custom Web CMS, there are five critical components that you must account for to create the ultimate platform for your organization.
We attended the 2017 NAB show in Las Vegas this year to see how content producers are managing their video production workflows.
The difference between a WCMS and a CMS is bigger than just a letter—each one actually defines an entirely different set of systems and expectations.
Video is the hottest form of digital content, but the methods of producing and distributing it are outdated. That’s where a digital video CMS solution comes in handy.
Don’t let the hardest part of your CMS project be getting started. Prepare and go through discovery to set yourself up for success.
A lot of people make the mistake of assuming a CMS only exists to manage content, but in reality, a great one can do so much more.
As time passes and corporations begin to have more sophisticated digital needs, the old way of making a great web property—that is, custom-built—is coming back.
To understand how a content management system works is to ultimately understand how to secure it. Learn more about how to secure your coupled CMS.
Not all content management systems actually put content first, but a custom CMS platform can change that for your enterprise organization.
When it comes to developing a complex website, it’s important to understand what the difference is between a development framework and a content management system.
Depending on how complex internal processes and workflows can get, a custom CMS might be the perfect solution for digital publishers.
To understand if a custom built or an off-the-shelf CMS is right for you, find out which platform’s capabilities will meet your specific needs.
The needs of most enterprise-level organizations tend to outgrow off-the-shelf systems quickly. That’s why you should consider a custom enterprise CMS for your website.
Imagine security threats as an angry bear. When it comes to securing a WordPress site, you don’t have to outrun the bear—you just have to outsmart it.
As more and more organizations begin to worry about cybersecurity, the pressure often lands on marketers to migrate to a more secure CMS.
Learn all about the concept of modular web design and how it can streamline redesign projects, making it easier for CEOs and marketers.
After former mayor Rudy Giuliani was appointed as a special advisor for cyber security, the media uncovered that his websites are massively insecure.
With ever-growing security threats looming, how can you keep your website safe without disrupting your marketing workflows? Consider a CMS that can publish static pages.
Regardless of your website setup, it’s important to go into 2017 thinking seriously about CMS security. How safe is your site, really?
Updating the content on your website regularly shouldn’t be a source of stress and frustration. If you hate your CMS, it’s important to understand why—and what to do about it.
The gap between IT departments and marketing is often the largest internal challenge our clients face when choosing a new CMS platform.
Why doom your business to rely on complex content management workflows? With a custom CMS, you can get simple tasks done much faster and avoid risk down the line.
Find out the benefits of building a custom intranet for your business.
When it comes to building the best CMS for a news or publication website, the most important factor to consider is how reliable you need it to be.
We’ve been approached about CMS security on numerous occasions, so we want to share our security tips with you.
Not all promises can be fulfilled when it comes to the relationship between off-the-shelf templates and content.
Oftentimes, when determining what content management system will power a website, clients lose track of just who will be using the platform the most.
Never under estimate the power of a great website. You may not think you know the difference, but you do.
Your website is truly an investment for your business. The right kind of website will generate leads and sales exponentially over time.
The entire concept of building a website and letting it sit out there on the Web for all to consume is dead.
There are many benefits to choosing a CMS platform that will last well into the future allowing for the ease of managing content on the Web.
Selecting ongoing support and maintenance for your web server is crucial to your website’s security and day-to-day performance.
The CMS of the future is a decoupled platform that is more secure, flexible, and will grow with your company.
WordPress & Drupal are able to accomplish a decoupled CMS with third-party software options, but it’s not recommended.
Not only is a custom CMS stable, secure, and ready to be updated when you need it to be, but it’s also only used by your company for its needs.
For over 15 years we’ve seen enterprise-level clients approaching the issue of multiple domains running different websites, yet sharing some level of commonality.
Through the years, website owners have been burned by CMS security inefficiencies with platforms popular platforms.
It’s possible to impress potential new customers with one minute of engaging video content while bolstering your company’s credibility!
One of the main reasons why business owners choose a custom CMS is they want an interface that’s easy to use for everyone at their company.
The traditional payment plan around agreed-to milestones has negative consequences for both the agency and the client.
You have options when it comes to your software as a service (SAAS) platform. Going custom will ensure all of your software needs are met.
Have you heard of WordPress VIP? It’s a service provided by the team that manages WordPress, offering peace of mind for your enterprise installation.
If you’re building or have a complex online presence that requires content to be published in a variety of formats a decoupled CMS is for you.
Most CMS systems come with their own set of limitations. But how limited are we, really, when it comes to using them?
In web development, the general philosophy of growth hacking is reflected in the concept of growth-driven design.
Organizations choose expensive CMS platforms because they need to have promises of optimal performance.
Before selecting which CMS is right for your needs, you will have to consider its features and functionality.
Avoid making your web design look cheap by looking at the nuances of these essential design elements.
Should you do your web redesign yourself, or hire an agency?
Mobile users who don’t find a website that is easily accessible and readable from their device will not convert to leads or customers.
Is your CMS too complex for you? It is best to find out before a non-issue turns into a complete mess.
After investing time and energy into creating blog content, it should still be optimized for promotion to give it a fighting chance.
While some custom sites use many of the same open-source technologies, the ability to customize quickly isn’t the same.
5 ways to engage users on your website and keep them coming back!
Modern research suggests that the traditional above the fold recommendation has faded away.
The longer you engage your visitors on a landing page, the more of a chance you have of converting them into leads.
CMS development and website design are too closely connected, and too important, not to integrate for a successful website.
The decoupled CMS approach gives developers flexibility to innovate and businesses the power to further customize their sites in the future.
Many are drawn in by “free” content management software but it’s usually not the best option.
There are plenty of concerns over WordPress. Users experience a plethora of frailties on this platform that’ll make you want to scream.
Open-source CMS solutions dominate in popularity, while custom alternatives are rarely mentioned.
When managing a website whose business model depends on publishing content, a custom CMS will ease your workflow.
Don’t be drawn to what you believe are the benefits of an open-source CMS; find out the facts.
Follow these 6 tips to keep your web project on budget and on schedule.
A template-based CMS does not fit everyone and could hold back your company. These are 4 signs it’s time to advance your CMS.
WordPress is limited in how it can truly accelerate the growth objectives of your company.
Custom web design enables you to create a site for your buyer personas that guides them through the sales funnel toward conversion.
The size and complexity of a web project will determine what it’s timeline from planning to launch will look like.
To achieve more freedom in use and application use a “headless” or “decoupled” CMS.
WordPress has created an era of crappy web development, and it’s up to web developers to reverse that trend.
Many web agencies use template based web solutions to ease their workload, instead of building a custom site that is best for their clients.
Be sure to avoid selecting the wrong reasons for picking an agency to partner with for your project.
Knowing the differences between a website and web application will help you select your next web project.
Using a custom CMS for complex third-party integrations allows for a seamless user experience when combining marketing technology into brand websites.
When implementing a major software solution, like your CMS, don’t over complicate the process.
Bigger is not better when it comes web agencies. Boutique agencies give you a personalized approach with a tight-knit team.
CMOs who task staff to find a web agency without a plan or discovery are setting themselves up for failure.
WordPress is easy-to-use and it’s hard to get cheaper than free, but when it comes to building a SaaS, it simply doesn’t deliver.
A CMS, at its core, should help you easily manage the content on your website. If it doesn’t accomplish that, why would you pick it in the first place?
Website themes may be cheap, but a custom web design offers the kind of flexibility and ability to stand out amongst your competition that can scale with your business.
WordPress is one of the most common content management systems out there, but that’s what makes it more vulnerable to hackers. How safe is YOUR website?
Each business has to decide what is best for their company’s website. When it comes to choose between a commercial or custom CMS, both have their benefits—and pitfalls.
A custom content management system may cost more upfront, but it can pay for itself over time by easily adapting to your business needs without costly updates.
Many companies turn to WordPress to build their websites, but what happens when your business needs extend beyond the inherent limitations of a prefab model?
In today’s business environment, a web-based presence is mandatory leading to fierce competition and the need for businesses to stand out with an exceptional user experience.
A custom CMS can power your lead generation to become successful in efficiency and building potential customers.
The decision to go open-source is often driven by the common assumption that open-source equals free.
A custom CMS built for your needs will come with a plethora of significant advantages for publication sites.
WordPress is the most popular CMS available and it’s usually selected by average agencies. Popularity doesn’t equal success.
Features of a potential new website are important - but matter little compared to the tangible benefits core elements like a CMS provide you.
When choosing a custom CMS vs. an open-source platform, like Drupal consider your specific needs.
A number of major, successful websites use CMS solutions developed specifically for their needs, taking advantage of the customizability and increased end user support.
A privacy policy for your website is an absolute must, regardless of your industry.
Custom web design plays an important role in the inbound marketing decision stage of the buyer’s journey.
While web designers and developers have one common goal, they take different approaches.
Credible website design helps you to stand out and to create trust in prospective and loyal customers.
Act quickly to ensure the vulnerability is fixed sustainably when your WordPress site is hacked.
Refine your website so you can continue to nurture those who may consider buying a product or service from you with custom web design.
A custom web design gives you the upper hand in reaching your target audience and increasing the visitor return rate.
A custom CMS will strengthen your b2b website more than an out of the box solution ever can.
Ensure your mobile apps are ADA compliant with the latest accessibility standards. Learn how to meet WCAG 2.2 Level AA, avoid legal risks, and create inclusive digital experiences.
Using the awareness stage of inbound marketing as part of your custom web design will allow you to better reach your prospects.
Here are four tips to help you prepare for your upcoming website project consultation.
A truly optimized web presence is never finished; you need website maintenance to ensure that your site keeps working for you.
There is a high likelihood that your website isn’t ADA compliant, but there is also a good chance that you aren’t in trouble for it yet.
LinkedIn ads are often an overlooked, highly valuable strategy that can be used instead of Facebook ads.
Choosing the right CMS for your needs is crucial because it will be your single most used web maintenance tool. Is custom or Wordpress right for you?
Used correctly, paid ads on Google or social media will support and maximize the success of your inbound marketing efforts.
Goal-oriented website design will change the way visitors use your site and it will improve your greatest sales tool.
Inbound marketing builds an impression incrementally over time. It will positively build your brand & establish your business as a thought leader in your industry.
Learn more about your leads & target your marketing in more personalized ways, with list segmentation.
A credible website is believable & trustworthy. The very structure & visible look of a website lends to its authenticity.
Videos need to be aligned with every part of your marketing funnel from the awareness stage to nurturing loyal customers.
Even the most thorough website plans don’t often answer a deceptively simple question: Is your B2B site ADA compliant?
With Facebook reaching over 1.4 billion people, there’s a huge opportunity to do more targeting in your digital marketing.
A B2B website lease is an affordable option that allows for true growth over time and caters to your needs.
With the rise of mobile search Google has created Accelerated Mobile Pages which is changing the content world.
To truly get to know your b2b website visitors, you should use advanced analytics.
The process of using video to prove business credibility continues to evolve with better ideas & technologies.
Even the most successful digital marketing efforts don’t matter if the visitors that come to your website don’t convert.
It’s important to create a style guide that informs people how to properly use items that represent that company.
Internal buy-in from senior leadership & company employees is as important as the actual initiatives you run.
To help you understand development & design language, we present to you this web development glossary.
A combination of inbound and outbound marketing may be just what your business needs to stand out in a competitive market place.
Growth driven web design is a best practice for B2B businesses evolving to suit their buying audience.
Learn how to use the Workflows Tool in HubSpot for maximum success.
It’s quite impersonal to send an RFP and expect a web design company to respond. It doesn’t tap into creating a true relationship that web designers need to have with their customers.
Identifying keywords for a content strategy involves careful research and finding that unique angle that sets you apart from the competition.
Here are 7 things to consider when updating your b2b website to achieve your goals.
Inbound marketing can work well for tech companies because the industry is so niche.
The anatomy of a successful B2B website goes by the concept of connecting more effectively with buyers.
It’s important to know what to look for during an SEO audit, whether you choose to do it on your own or hire an agency for help.
B2B lead generation tips for building a website that generates serious business partnerships.
Having a great content marketing plan includes monitoring competitors. HubSpot’s Competitor app takes competitor research to an entirely new level.
Creating a brand identity is really a group effort in your company. Those involved in shaping your brand aren’t always employees, they can also be customers.
Web pages are luring readers, using eye-popping openers & high-def images before going into content. Designs today are influenced by simplicity & the need to increase traffic.
3 trends we believe to be crucial in the app development market this year and beyond.
Podcasts make a great addition to an inbound marketing strategy! Let’s explore podcasts, and how you can start incorporating them into your existing marketing efforts.
Got a startup without a website? It might be time to start considering one, as it can significantly increase awareness of your brand.
Should you hire a professional to design your website, or is the DIY route for you? Well, it depends on how complex your site needs to be.
Tech companies face unique challenges when it comes to developing a website. Make sure you’re not making these five common mistakes.
Whether you’re a data nerd or a marketing novice, the HubSpot Reports tool can improve your inbound marketing strategy by helping you track metrics and ROI.
B2B website design isn’t as mysterious as many people think it is, but there are certain best practices you must keep in mind to do it any justice.
There are a lot of questions you should ask when looking for the right digital agency to partner with. Where they’re located shouldn’t be one of them.
When it comes to building or improving your online store, you have a lot of e-commerce solutions to choose from. But how do you know what’s the best one for you?
When it comes to promoting your business on social media, it’s not a matter of being everywhere. It’s about being in the right places.
With continuous web design, you never have to worry if your website is out of date or, even worse, driving potential customers away because they can’t find what they’re looking for.
How well does your web design agency know your business? If the answer is “not very,” then how can they build you a successful website?
For many businesses, enterprise mobile app development can provide a major advantage, allowing employees to be more efficient and business to run more smoothly.
Before you pull the trigger on a specific B2B marketing automation tool, ask yourself: Are you going to be able to make good use of it with the strategy you already have in place?
If you’re looking to increase your brand credibility and stand out from your competitors, custom web design truly is the way to go for your business.
Your B2B website is a great way to draw in new customers. But what about your existing ones? For them, it can double as an amazing customer service tool.
Having one employee to design and maintain your website is nice, but an even more cost-effective solution might be to hire a digital agency.
B2B content marketing has changed a lot over the past few years. Have you considered changing up your own strategy and looping in visual content?
If you run a business, how long can you depend on a pre-fab website template before you start to outgrow it? The solution: custom web design.
When you work with a digital agency on your website, branding, or app, it’s important to maintain a good professional relationship to keep things sailing smoothly.
Hybrid apps are becoming more common these days, and they could be the perfect solution for your mobile app development needs.
Marketing is becoming an important focus for many B2B companies. So how do you build the perfect B2B marketing team to get your company where it needs to go?
Sometimes you have to fire a vendor who has been working on your website. How do you make sure the site is safe after the fact?
It’s never fun to lose an employee, and it’s even less fun to have your website compromised after the fact. Make sure you keep your website secure after they depart.
When it comes to custom mobile app development, you’d be surprised how vital proper planning and teamwork can become.
Now that 2016 is here, are you using the best, most up-to-date marketing tools around to improve your marketing strategy?
Consumers take business websites very seriously these days. How do you know it’s time to redesign yours?
When kicking off a website project for your business, it’s important to identify the key stakeholders, as they can determine the direction and success of your project.
If you haven’t been nurturing leads with email marketing, 2016 is a good time to start.
If you haven’t been personalizing your approach to email marketing, 2016 could be your year to do better.
Your business website doesn’t have to be a one-and-done project. In fact, you can get more bang for your buck and secure more leads with growth-driven web design.
Websites aren’t built in a day—at least not good ones. That’s why it’s important to have a solid business plan in place before you start designing your business website.
If you choose to develop a custom mobile app for your business, you have a lot of important decisions to make about the way it will be built. Let these 3 questions be your guide.
Start the new year off the right way by fixing all of the wrong things you’re doing with your digital marketing strategy.
Hitting a broken or dead is annoying for any website visitor, but since it’s inevitable, why not make the most out of it with a creative 404 page?
How much should inbound marketing cost your company? Once you have a sense of what you’d like to achieve, you can lay out a solid inbound marketing budget and start to track your ROI.
When you create a subscription website, you open up a whole new stream of revenue for your business. Don’t forget these 3 must-haves!
If your marketing emails keep landing in the spam folder, you may be breaking 3 simple but very important rules.
In order to increase landing page conversions, you need to know what works and what doesn’t. That’s where A/B testing comes in handy to get real, live user behavior data.
The Americans With Disabilities Act applies to websites more than you’d think. Making sure your website is ADA-compliant can help you avoid legal issues down the line.
Social media marketing is a great resource for businesses with a limited budget. But how do you promote your business on Instagram without looking like someone’s creepy old uncle?
If there is more than one person touching the content or code of your site, it may be important to limit access to the entire back-end of your website. That’s where admin-level permissions come in.
If you have big plans for your business, an out-of-the-box website solution simply won’t cut it. It’s time to debunk a few myths about custom web development.
Marketers have traditionally gotten the short end of the business stick, but these days, we’re starting to see the meteoric rise of the CMO into positions of power like CEO.
Are you making these common SEO mistakes on your website? First, take a breath. Then follow this advice to fix it.
If your website isn’t getting any traffic, it might not be because you’re doing something wrong. It may just be that you’re not doing enough things RIGHT.
Google Analytics may be daunting, but it provides valuable information about your business’s website and its visitors. By learning the basics, you can know what to look out for and how to improve your site.
Agile marketing is the perfect solution for companies who want to enact marketing campaigns and strategies quickly while involving the entire team.
Many people ask why their website is so slow, but there are key technical aspects that they often overlook. The good news? They’re easier to fix than you’d think.
The age-old battle between marketing and sales teams is a thing of the past. With service level agreements, both can work in tandem to attract and convert leads faster than ever.
Marketing technology (martech) is undeniably on the rise. So how does that affect the world of digital marketing and modern-day marketers in general?
A low-ranking business website can be frustrating, and a site that doesn’t show up on Google is even worse. But with the right SEO and content strategy, you can start ranking and drawing in organic traffic.
With 2016 fast-approaching, it’s time to start thinking about important e-commerce trends that are already beginning to reshape the landscape of buying and selling online.
When it comes to franchise website design and development, localization and consistency is the key.
Sometimes the most common digital marketing mistakes will sneak up on you, especially if you don’t know what to look out for.
Updating your website on a regular basis is absolutely vital when it comes to staying relevant and evolving as a business.
Traditionally, inbound marketing and ad tech have seemed to exist on the opposite ends of the marketing spectrum. But as the market evolves, they’re becoming more and more relevant to each other.
Before you finalize a single pixel on your website, you should know how the design will operate as a whole. The best way to do that is by creating a branding guide for your business.
When your business depends on your digital presence, an effective customer retention strategy using marketing and technology is absolutely vital.
Your website is your greatest tool when it comes to sales. But how much is it delighting your customers?
Can’t decide between a mobile app and a mobile-friendly website? Maybe the answer is a hybrid of the two. Consider custom web app development for your business.
So you’ve attracted visitors to your site and nurtured them into leads. How do you know when they’re ready to buy? Lead scoring in HubSpot can help.
If your website’s bounce rate is high, you could be losing valuable customers. So how do you identify the cause and set things right again?
A great social media marketing strategy can take your business to the next level and turn you into an industry influencer.
With inbound marketing, you can help your SaaS startup stand out from the crowd—and make people love you along the way.
You can’t make informed decisions about your website without facts. That’s why usability testing is so important. With the right data, you can make smart, effective changes and increase your conversions.
When your budget is tight, but you want to start getting into inbound marketing, LeadIn serves as a perfect way to get your feet wet and start capturing leads on your website.
You are not a robot churning out bland content. Learn how to write great content in order to super-charge your marketing efforts.
SaaS websites are becoming more prevalent, so it’s important to get yours right. That’s why planning is everything when it comes to SaaS web development.
An inbound marketing strategy can only get you so far if you don’t know if your efforts are paying off over time. That’s where key performance indicators (KPIs) come in.
When it comes to robust websites with complex business needs, an out-of-the-box solution won’t do. That’s where a custom CMS comes in handy.
Marketing automation software is a must-have for many modern marketers who are strapped for time in today’s busy digital world.
A startup’s website should be beautiful, simple, and convey a clear message to potential customers about its value and potential.
When it comes to enterprise website design, you should always trust the professionals. But there are many factors that play into how to find the best agency for the job.
Repurposing your content can not only help you keep up with a busy editorial schedule, but bolster your inbound marketing strategy by reinforcing great information.
We’ve come a long way from the days of keyword stuffing and fake backlinks. See how SEO has changed over the past few years and in what direction it’s headed.
If you want to track your marketing, sales, and how they effect each other, consider keeping an eye on these metrics.
Increased website traffic is all well and good, but ultimately pointless if you don’t have a way to identify those anonymous visitors. These tips will help you pull back the curtain.
For complex Web projects, custom is the way to go. But how do you find the right custom CMS developer for your website?
What makes a call-to-action (CTA) effective? First and foremost, the design will make a huge different in how well it performs on your website.
For a B2B tech company, a well-planned website can serve as both a marketing tool and an information hub that will increase customer engagement and sales.
A deep understanding of your customers is the core of any successful inbound marketing strategy.
Blogging has becoming a valuable marketing tool. Here are three ways how it can help you grow your business.
When it comes to B2B web design, looks and substance don’t need to be mutually exclusive. In fact, there are several ways in which your content can inform and elevate your design.
Although the landscape of digital marketing tends to change quickly and significantly, there are a few things that remain constant when it comes to B2B marketing.
One of the most important questions you can ever ask yourself is: Who is my ideal customer? Here are some tips on how to identify them and cater your website’s content to their interests.
The question of SaaS customer retention is on many people’s minds. These four simple emails can keep your customers happy and reduce churn.
From your page load times to your response time, speed absolutely matters when it comes to your online marketing strategy. Potential customers won’t wait around forever!
If you’re an online publisher, don’t let the fact that iOS 9 now enables ad blocking on mobile devices get you down. There is—and always will be—a way to adapt and evolve.
When your startup’s website is your minimum viable product, there are some details you simply cannot ignore. Remember, “minimum” doesn’t mean “unprofessional and lacking good information”!
When you’re first getting your startup off the ground, it’s important to know how to define your minimum viable product (MVP). Without it, you might bite off more than you can chew.
The success of a Software as a Service (or SaaS) development project hinges on many different factors. There are 6 essential components you must keep in mind if you want to be successful.
The Internet of Things is here—but what is it? And more importantly, how will it affect your digital marketing efforts in the years to come?
With the end of the year fast approaching, we’ve put together our marketing predictions for 2016 to prepare CMOs for the challenges and changes ahead.
When you’re in the infant stages of your startup, you can leverage your online presence in order to help raise venture capital and get started on the right foot.
A lot of people ask: Why is my WordPress site slow? The answer—and solutions—are a lot simpler than you’d think.
SEO is an important and useful way to attract visitors to your site, but it’s important to make sure that the content is easy to read and human-friendly when they get there.
When selecting a payment gateway for an e-commerce website, there’s more to be considered than a familiar name. Explore your options to find what is best for your business
Cheap website hosting might sound like a bargain, but when you add up the number of problems that come with the territory, is it really worth it?
If you’re looking to increase mobile conversions on your site, you might want to take a long, hard look at your approach to content and how you market to your visitors.
When it comes to the battle of Drupal vs. WordPress, there’s no straightforward answer. Both have their merits and weaknesses. Learn more about the difference before you choose.
Choosing a digital agency to handle your project is an important decision, and one you might not always make right the first time. Here’s how to tell it’s time to fire your current digital agency.
Learning how to develop your startup idea is a crucial step in getting start on the right foot. With these three tips, you’ll have a strong foundation on which to evolve and grow.
Promotion doesn’t have to be a mystery or a trick. Start with these digital marketing tips for small business to learn how to do it right—and well.
Don’t leave your website’s future up to chance. Make sure your web developer offers website maintenance services to keep it running smoothly after launch.
Don’t let a bad tweet or tasteless Facebook post ruin your business’s reputation. Avoid making these social media mistakes that small businesses often make.
How visitors feel about your site goes beyond pretty pictures and color—the UX design plays a major role in not only making them feel at home, but in trusting you and your business.
Ranking well in search engines requires a solid SEO strategy and the use of best practices. Are you doing all you can to leverage your small business’s SEO strategy?
When it comes to web design and development for startups, the first impression is the most important one. Make sure the site reflects your startup’s credibility.
There’s a huge difference between marketing to customers and marketing to other businesses. With these B2B marketing strategies, you can stand out from the crowd and get the attention your business needs.
Good design practice can help to enhance your brand’s presence on social media.
With a great website and a vibrant social media presence, a start-up can now compete on a larger scale than ever before.
If your e-commerce website is doing well, but your store location(s) aren’t seeing the same results, use your online presence to drive business.
Find an inbound marketing agency that knows that they’re doing, but also keeps your goals in mind.
Creating ideal customer profiles helps to better attract qualified leads and delight your current customers.
Come to your boss with a strong, well-supported website redesign proposal and you’re likely to see success.
Who knew a baked good company could be one of the shining stars of brand marketing on social media
With a great website and a vibrant social media presence, small businesses can now compete on a larger scale than ever before.
Draw attention to your website’s features and points of interest, no matter where on the page they are.
Slow websites lead to lost conversion opportunities, so see if one of these issues is the source of your site’s problems.
Perfect your Facebook presence to build brand awareness and cultivate your customer base.
The success of your business is greatly influenced by the perceived credibility of your website.
Website icons are seemingly small details, but they play a big role in your website’s user experience.
Once you set up a blog, your next step is to bring readers in—but you can’t do that without a good strategy.
See some of the amazing websites we’ve launched in the first half of 2015.
Testing your website’s user friendliness is not only necessary, but it’s easier than you might think!
Whether you’re a beginner or have “blogger’s block,” here are some potential sources of inspiration.
Your website should reflect the type of business you conduct and to whom you are selling your products and services.
The upkeep of your website involves more than just maintenance tasks.
Who says banner ads need to be interruptions? Make them so good, visitors can’t help but click them.
Designing a website with inbound marketing in mind can lead to big results.
Introduce yourself to new potential customers by establishing yourself as the best solution to their needs.
Even the best laid design and development plans can go awry. Here’s what you should anticipate to potentially spend more money on.
Your logo is the centerpiece of your branding, so make sure it displays perfectly every time you use it.
When a potential customer is ready to solve their problem, be their perfect solution.
A rise in mobile visitors has the potential for even more web traffic. Make sure your site will keep them coming back.
This professional social media site provides a bunch of different options for networking and establishing your business online.
Convey your content in the best way possible as part of your cohesive design scheme.
Once you’ve brought in leads, make sure you have content ready to show them you can provide the best solution to their problem.
It’s time to go mobile, but which method should you go with for your website?
Protect your customers’ personal information while keeping your nerves and business budget in check.
Understanding how your website’s visitors respond to color is a crucial element in the design of your website.
Create the right kinds of content for getting potential leads to find and begin trusting you.
In terms of social media sites, Twitter provides some of the best options for reaching out to your audience.
An SSL certificate is your best line of defense against identity thieves and hackers.
Offering easy ways to communicate with your visitors is essential in building, maintaining, and growing relationships.
Now that mobile-friendliness is a web design necessity, make sure your website has all of these very important features.
Keeping track of your past will help attract more visitors to your website in the future.
Extend your mobile reach beyond the responsive website. Give customers more ways to connect with you with a mobile app.
Investing in custom web design that delivers a quality user interface and a fantastic user experience is essential for the growth of your business.
Although almost anyone can set up a website, having a professional build one for you is a good investment for your business.
Use these tips in order to create more effective keywords to use in order to optimize your website.
A well-developed buyer persona will help you set the right tone for your content and deliver it where your customers are looking for answers.
Bring a little something extra to your website with quality photos and graphics.
You shouldn’t feel like you’re left to fend for yourself when it comes to maintaining your website. Let an expert take care of it!
The NPG Team is happy to announce that we’ve reached HubSpot Gold Partner status! Learn more our inbound marketing services and our work with HubSpot.
When implementing your online strategy and creating a homepage for your business, you should consider a number of important dos and don’ts.
Find out what it takes to help people find your website via online searches.
Technical things to keep in mind when building a site that’s easy to navigate on smartphones and tablets.
It may be easy to START a website, but putting together a quality site requires professional skills.
Avoid the dangers of website downtime by investing in a quality web hosting service.
Once someone has become a customer, continuing to delight them could work to your benefit.
Looking for an eye-catching feature to add to your website? Try out this fun scrolling design.
We give the benefits of hiring a professional web designer to incorporate responsive design into your website.
After visitors have gotten to know you, take the relationship to the next level with an enticing offer.
When was the last time you did some updates on your website? See what you should be checking on.
Make your company more recognizable with these easy to implement brand awareness strategies.
Whether you’re building upon an existing brand or starting from square one, color choice is important for your website’s design.
Want your business to be taken seriously? Make sure you have all the essentials before you present it to the world (wide web),
To succeed with inbound marketing, you need to know your potential customers well and consistently deliver great content that will be novel, shareable, and useful.
Outlining your web project objectives will help you to articulate them to a design and development team so they can do a more effective, accurate job.
Get to know one of the hottest trends in mobile-friendly web design.
If you are considering setting up your own e-commerce website, take time to go over the following tips to help make your site an enjoyable experience for all who visit.
Create a consistent and professional look for your business’s website and all your digital marketing.
Improve your chances of lead conversion by following these landing page best practices.
Keeping your website working and looking great is key to attracting new customers.
No matter what kind of business you run, a blog is the perfect way to share quality content that will drive website traffic and generate new leads.
Custom web design is about creating a website that reflects your brand, but also about providing an enjoyable and informative visitor experience.
There’s more to looking at a web designer’s portfolio than aesthetics. Before you commit to working with anyone, look out for these features.
If you want to do business online, you have to be where the customers are—and that’s on social media!
Why settle for what a generic content management system THINKS you might need on your site? With a custom CMS, get all the features you want and more.
If you haven’t converted to mobile-compatible or a responsive website design, here’s why your rankings decline for mobile search.
By investing in custom web development, you’re investing in the long-term success and functionality of your website.
Choosing between web development methods depends on your work style as much as on your project.
Get to know some of the leading women in the technology and web industries.
You may think you know what your custom web design project should cost, but did you factor in these potential expenses?
By using inbound marketing techniques, you can optimize your website to increase conversions and bring in more customers.
If your team needs a communication tool that can assist in real-time project management, check out our recommendation of the Slack app.
Make the best possible impression on your website’s visitors with a quality web design effort.
If you’re a business owner looking for a great ROI for your promotional efforts, you need to give inbound marketing a try.
The way people buy things has changed and your marketing strategy should change with it. Inbound marketing is the proven way to effectively engage your target audience.
Need help deciding between WordPress, Drupal, or a custom content management system? Consider the pros and cons of each for your business.
If you’re looking to have a custom web design or web development agency build your site, learn how to come in as an educated consumer.
If you want a web presence that says more to visitors than “Here I am,” you need a custom web design that exemplifies what your company stands for.
Among the many exciting new developments here at NPG, we are happy to announce that we’ve moved into a fantastic new office!
Just like blueprints and playbooks, wireframing is a crucial element of building a website.
Make sure you’re taking all the necessary precautions in building a secure WordPress website.
With the steady growth of mobile web browsing, your website should have a responsive design in place to accommodate all visitors.
Before you start sending out a website design RFP, you may want to put some more thought into your process.
Our Art Director, Sebastien, walks you through the design features of the new NPGroup.net.
Don’t be afraid to ask; many people don’t know. When you’re looking to build an online presence, how much should a website cost?
Keep your personal information safe, make sure you take the necessary steps to secure your website.
Find out why a proper discovery process is vital to ensuring your project gets started on the right track.
We’ve mentioned before how much we love Trello, the free project management tool. And we’re clearly not the only ones—when reviewing our analytics, we consistently find that our thoughts on Trello bring in a significant…
The new HelpDesk system we began rolling out last week has already proven to be immensely helpful. With the creation of a dedicated support e-mail address, we’ve been able to address client requests more efficiently…
We’ve been rocking 2014 here at NPG! Our portfolio is ever-expanding, business is booming, and we’ve managed to have a ton of fun along the way.
How can we help you?
This past week, WordPress released its latest version, “Benny”. Named after jazz legend Benny Goodman, version 4.0 isn’t a particularly drastic update—it doesn’t even look all that different on the back end. But what it…
In the wake of the latest celebrity nudes scandal, one question has been circling many people’s minds: “Is my personal data safe?”
Last week, Buzzfeed published a leaked internal report from the New York Times detailing some of the challenges it faces in transitioning to a digital-first strategy. While the Times’ 100+ years of print excellence make…
Learn what should be in your website specification from a senior project manager before you begin working on your website.
What a busy year here at NPG! While all of our projects are spectacular (really, we mean it!), we wanted to highlight a few new additions to our portfolio from 2013. It was a great year, and we’re all looking forward to…
Learn from the government’s mistakes and don’t launch a website until you’ve covered these development points!
I’m asked by almost every potential client about search engine optimization... What it is, how it works, how to take advantage of it... No matter what level of technical or web industry knowledge a prospective client…
If you’re looking for a way to keep track of your projects, we give our feedback on Trello and how it works for our web design and development agency.
With more and more website visitors using mobile devices, learn about the options available to ensure a compatible experience.
Don’t make the same mistakes others have made before you! Avoid these common pitfalls and get your project started off on the right foot.
NPG’s art director, Sebastien, gives his thoughts on Bing’s logo redesign.
NPG’s art director, Sebastien, gives his thoughts on Yahoo’s logo redesign.
One of the first steps in the web development process is the choice of which content management system to use. See why a custom CMS might be right for you.
Sure, WordPress and Drupal get the job done, but a custom CMS brings the extra 10% you need to build an exceptional website.
How can there be a huge difference between web designer price quotes when they all offer the same thing, right? There’s more involved than you might think!
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