Insights & Updates

For Potential Clients

NOVEMBER 27, 2018

One of the foundations of successful client management, especially with customers whom we have worked with for many years, is the concept of ongoing evaluation and review. As...

For Potential Clients

NOVEMBER 3, 2014

Every business needs a website or a mobile app—we all know this. The power of an online presence has been outpacing traditional marketing models for years, and...

AI & Automation

Updated NOVEMBER 4, 2024

UPDATE: Since writing this post, OpenAI announced that their search capability is now available for subscribers .  While we have spent the last twenty-plus years...

For Potential Clients

MARCH 1, 2024

If you're gearing up for an introductory call with a digital agency, you might wonder how to navigate the conversation to get the desired results. It's like starting a...

For Potential Clients

FEBRUARY 26, 2024

One of the things that I most love about what I do is that I get to work with amazing organizations but stay above the fray of red tape, politics, and the general lack of speed...

Design

FEBRUARY 14, 2024

Why do certain websites unintentionally repel potential consumers? First impressions are everything in an era where your website acts as your digital storefront. Understanding...

Design

JANUARY 10, 2024

Often, clients have asked us whether they should design a custom user interface before developing their custom software application or license a pre-built library. In this...

For Potential Clients

OCTOBER 10, 2022

These days, so many companies are running custom software as a tool that is integral to their business. However, many of these platforms are now old and are starting to show...

Industry News

OCTOBER 3, 2022

Unless you've been living under a rock, you've likely heard about difficulties in the global economy and the potential for a recession here in the United States....

For Potential Clients

Updated JULY 4, 2022

One of the most common questions that people ask web developers is: “How long does it take to develop and launch a website?” Of course, the answer varies quite a...

For Potential Clients

MARCH 12, 2021

In the 20 years I've owned the agency, I've worked with many start-up companies. In my experience, some have done quite well – we've seen exits well into the...

For Potential Clients

Updated NOVEMBER 29, 2020

Web development projects can sometimes fail. It happens for a variety of reasons, and your response to failure is what will determine if your project succeeds or doesn’t....

For Potential Clients

Updated NOVEMBER 29, 2020

In our line of work, we perform quite a few discovery and evaluation projects. The most typical theme we see is the sad fact that frequently, team unity is the most...

Technology

AUGUST 6, 2020

Bold claim alert: CMS replatforming will be the most popular project of 2021. More on that in a minute. Often, clients reach out to us to discuss the concept of...

For Potential Clients

MAY 1, 2020

Usually, I wouldn't direct a blog post at potential clients with the accusation that you actually "stink" at doing something. But – this was literally what...

Technology

APRIL 24, 2020

In last week's post , I reviewed the concept of headless CMS architecture, the state of headless CMS as a business, and provided some clarity to the muddy messaging that...

Technology

APRIL 3, 2020

So you need to build something quickly, efficiently, and deploy with reliability and scalability. What do you do? More on that in a minute… One of the interesting...

Technology

OCTOBER 30, 2019

I spend the majority of my time doing two things... First, writing this blog. And secondly, working on the business development side of the business, onboarding new clients and...

For Potential Clients

OCTOBER 10, 2019

Since I began my career in the software development business back in 1998, the world has gotten smaller and smaller. Today, the idea of a distributed team, or one in which...

Design

OCTOBER 2, 2019

You may be asking yourself why I am dedicating a post to such a basic question. After all, custom web design and custom web development are our primary offerings at our...

For Potential Clients

SEPTEMBER 11, 2019

For a trained digital professional, custom software development projects typically are easy to spot. During an introductory call with a potential client, we usually have a...

For Potential Clients

Updated AUGUST 28, 2019

Over the years, one of the most prevalent issues we’ve seen during many digital production projects is chaos within clients’ internal organizations. From an...

For Potential Clients

JUNE 7, 2019

Over numerous blog posts, we’ve discussed the positives of undergoing custom web design projects for both your company and your users. However, we haven’t really...

Marketing

APRIL 11, 2019

At this point, every company of some level of scale is online. Some businesses depend on their website to grow their initiatives, and some are online only because they know...

For Potential Clients

MARCH 29, 2019

This is going to be a relatively short blog post this week, but the impact should be powerful. It all centers around a question I ask of almost every new customer I speak to,...

Design

FEBRUARY 11, 2019

This week, I want to focus on something that comes up all-too-often on calls I have with potential customers. It’s the idea of mobile-first web design. I’ve heard...

Technology

JANUARY 23, 2019

We spend much time developing new products for clients whose ambitions are to be as multi-platform as possible. Frequently, during the discovery, the conversation comes up...

For Potential Clients

DECEMBER 18, 2018

When December comes around, it’s hard to believe that another year is about to close and a new year is upon us. With the new year typically comes a slew of new requests...

Technology

OCTOBER 30, 2018

The concept of the API, or “application programming interface”, has revolutionized the world of software development on a global scale. In the past, developers used...

Technology

OCTOBER 23, 2018

One of our specialties within the agency is the development of custom software applications. Most of our projects are web or mobile based, typically involving multiple moving...

For Potential Clients

OCTOBER 8, 2018

The calendar year is full of events and dates that oftentimes lead us to take some kind of action. Of course, we are all familiar with New Year’s: an opportunity to...

For Potential Clients

SEPTEMBER 11, 2018

Be forewarned that this is a long post, but necessary… I spend a lot of time thinking about the issues related to the business of web design and development. Not...

For Potential Clients

SEPTEMBER 4, 2018

Whenever I speak with a potential new client, one of the first questions I ask is what their desired time frame is for the project at hand. Typically, the answers I receive...

For Potential Clients

JUNE 26, 2018

There is one thing about CMS development projects that has baffled me time and time again. So much time, effort, planning, and execution goes into properly prepping, scoping,...

For Potential Clients

JUNE 13, 2018

After 15 years of being in the web design business, I can state unequivocally that most businesses have no sense of the value their website provides and have no idea what...

For Potential Clients

MAY 29, 2018

If you’ve read through our published content, you know that all of our services are aimed at helping clients navigate the CMS journey. But something big occurred to us...

Technology

MAY 14, 2018

I’ve written many posts about CMS architecture by now—the methodology, the technology, the inner workings of the most popular CMS platforms. But ultimately, most...

For Potential Clients

MARCH 26, 2018

Every once in a while, a new acronym, buzzword, or upstart concept starts to propagate in our industry. In this Executive Technology Overview (ETO) series, I’ll explain...

Technology

MARCH 5, 2018

I often tell customers that comparing the services of an agency and implementation specialist like NPG to the plethora of commercially available CMS platforms available is...

Design

FEBRUARY 23, 2018

Deciding whether you should design your website in-house or source the work out to a third party is a debate that many companies have at some point (though, in reality, there...

For Potential Clients

FEBRUARY 16, 2018

One of the things that makes buying a CMS platform so difficult is determining if a given option can do what you need it to do—especially if you have specific use cases...

For Potential Clients

FEBRUARY 9, 2018

Having done CMS implementations for years now, I’ve noticed that there’s one part of any given project that always seems to frustrate both the client and the agency...

For Potential Clients

JANUARY 26, 2018

This is the final installment of our “CMS for the CMO” series. In part one , we reviewed what a CMS is and why it’s so important as the centerpiece of your...

For Potential Clients

NOVEMBER 24, 2017

You’ve heard me say it a thousand times: The content management business is a confusing landscape to navigate. At the core, every customer has similar yet different...

Marketing

NOVEMBER 3, 2017

As the resident marketer at NPG, I get an interesting view from behind the curtain of every CMS build we do, and I’ve noticed something interesting. There are typically...

Industry News

OCTOBER 27, 2017

If you run a company in the United States, you may have noticed some of your European counterparts wringing their hands about something called the GDPR. For most of us...

For Potential Clients

OCTOBER 20, 2017

As we’ve discussed many times on this blog, hiring a web development firm is a complicated process that has many unknowns. Unlike most other industries, there are...

Technology

OCTOBER 9, 2017

One of the most liberating benefits of building a custom CMS is the ability to either design your own custom user interface and experience (known as UI/UX) or, at the very...

For Potential Clients

JULY 28, 2017

One of the biggest problems the CMS industry has today is a lack of transparency. Having specialized in custom content management systems for the past 12+ years,...

For Potential Clients

JULY 21, 2017

If you read our last couple of blog posts, you should have a better understanding of how to avoid the implosion of your digital production project. In those posts, I focused on...

For Potential Clients

JULY 14, 2017

Last week, when we began our analysis on why web design or development projects fail , we focused on mistakes made during the sales process. In my experience, that is...

For Potential Clients

JULY 7, 2017

One of the common scenarios we see here at the New Possibilities Group is when a prospective client comes our way after undertaking their project in a way that leads...

For Potential Clients

JUNE 23, 2017

Update: If you aren't up to reading this post, I hosted a webinar about the same concept. Watch it instead ! I’ve said it before and I’ll say it...

Technology

JUNE 21, 2017

The nature of what we do as a custom development agency means we talk to a lot of different people from a wide range of industries who are all trying to figure out what...

Technology

MAY 12, 2017

Today, a content management system is no longer just a portal to manage content. Increasingly, businesses are seeking one-screen solutions for employees, managers, and...

Technology

MAY 5, 2017

If you’ve read any of our recent blog posts—and hopefully you have—you’ll already know much of what we’re going to cover in today’s post....

Technology

APRIL 14, 2017

Doesn’t it seem like we’ve been talking about video as the fastest-growing type of content for the past 10 years? That’s because it is. And we’ll...

For Potential Clients

APRIL 7, 2017

The hardest part of most projects is usually just getting started with a plan of attack. This stage elicits a sensation of fear and dread in some clients, most likely because...

Technology

MARCH 3, 2017

Undertaking a web development project is a complicated process. Many of our potential clients are overwhelmed by the various technologies, acronyms, and buzzwords floating...

Technology

FEBRUARY 24, 2017

The choice of a content management system is important for any organization’s digital presence. However, the issue is even more critical for digital publishers....

For Potential Clients

FEBRUARY 16, 2017

On every introductory call with a potential new client, we dig into the details of their upcoming project. Whether it is a web-based project where most of the content delivery...

Technology

FEBRUARY 9, 2017

“Enterprise” software is a term that has been used for decades, mostly to the confusion of marketers, technology professionals, and management. Wikipedia defines...

Technology

JANUARY 27, 2017

Given the recent news coverage about cyber security risks, more and more website owners are migrating their websites from insecure platforms to new frameworks that can better...

Technology

DECEMBER 7, 2016

One of the biggest challenges we see as an agency when brought on board to help a client transition to a new CMS platform is getting the marketing and IT departments on the...

For Potential Clients

DECEMBER 1, 2016

All too often, we onboard clients with incredibly convoluted content management workflows. When we ask to see their process for updating content on their website, it...

For Potential Clients

NOVEMBER 23, 2016

Often overlooked, corporate intranet sites are in many instances the centerpiece of a well-organized business community. From small to medium businesses straight through to...

For Potential Clients

OCTOBER 21, 2016

Your website is truly an investment for your business. Regardless of what you spend on it now, if it’s done right, you will get your money back and then some. After all,...

For Potential Clients

OCTOBER 18, 2016

I constantly see ads on television for Web.com. They promise affordable websites at a fraction of the cost of an agency. They even have the ecstatic business owner who says,...

For Potential Clients

SEPTEMBER 8, 2016

One of the issues surrounding any web design and development contract negotiation is the issue of what payments should be processed at what time. Traditionally, agencies and...

For Potential Clients

JUNE 13, 2016

We recently went to a sales meeting in New York City. The company is publicly traded with a market capitalization of $2.7B. Yes, billion. There are 1,250 employees across...

Technology

JUNE 1, 2016

Technology has evolved in leaps and bounds over the past decade, and it will continue to grow exponentially. This is especially true of tech that drives the Web. As such,...

Design

MAY 16, 2016

Most businesses consider their website to be a crucial part of raising brand awareness among their target audience. And rightfully so: through SEO and plenty of introductory...

For Potential Clients

APRIL 28, 2016

The stages of web project development vary from developer to developer with some requiring eight stages and others recommending four. But however long or short the...

Technology

MARCH 1, 2016

The process and industry of mobile app development is never stagnant. Changing user behavior and technology advances mean that if you are looking to develop a mobile...

Technology

FEBRUARY 10, 2016

Mobile app development  includes more than just reaching customers through entertaining, useful, or informative apps. For many B2B companies, it also means keeping people...

Design

JANUARY 29, 2016

Obviously, we’re big proponents of custom web design. It’s kind of our thing, you know? But we don’t hold that opinion simply because many of us are...

For Potential Clients

JANUARY 7, 2016

These days, it’s easy for some people to slap together a website faster than they can actually determine its purpose. When it comes to a business or brand website, that...

For Potential Clients

DECEMBER 10, 2015

As if web design and development wasn't complicated enough, seemingly small omissions early in the process can lead to big problems long after a project is complete. Take...

For Potential Clients

DECEMBER 8, 2015

It’s true: custom web development is no simple task. Because it requires a large amount of very concentrated expertise , it's easy to develop your own ideas...

Technology

NOVEMBER 30, 2015

Is there anything more frustrating than a slow website? As web developers , we’re inclined to think not. This is a frustration shared on both ends of the browsing...

For Potential Clients

NOVEMBER 19, 2015

Franchise website design and development can be difficult, there’s no doubt about it. Unlike the case with standard business models, you have to find the right balance...

Technology

NOVEMBER 10, 2015

Establishing an online presence, especially for mobile devices, can seem temptingly simple. Either you develop a smartphone app or you focus on your website as your...

For Potential Clients

OCTOBER 29, 2015

Designing a website for subscription software is among the most challenging web development projects. In most cases, you have to build a website that simultaneously...

Technology

OCTOBER 27, 2015

There are countless out-of-the-box content management solutions out there. From WordPress and Drupal to NationBuilder and TeamSite, professionals across all business sectors...

For Potential Clients

OCTOBER 22, 2015

Everyone needs a website in today's "get it now" society, and a business’s online presence must look professional. This is especially true for...

For Potential Clients

OCTOBER 15, 2015

It continuously surprises us when potential clients don’t understand why a custom CMS is necessary for the more complex Web projects out there. Make no mistake,...

For Potential Clients

OCTOBER 1, 2015

Although we always tell ourselves that the customer is always right, how many of us know who that ideal customer is? The truth is, not enough businesses delve into what...

Marketing

SEPTEMBER 30, 2015

Customer retention is critical to any SaaS company, especially one that is just starting out. As the SaaS industry continues to grow, the question of how to reduce...

For Potential Clients

AUGUST 25, 2015

Marketing your business and building a brand online takes a lot of work, and it’s important to have the right partners to help you along the way. When you decide...

For Potential Clients

JULY 22, 2015

In today’s market, a successful inbound marketing strategy means the difference between being swallowed by the competition or having the ability to grow and...

For Potential Clients

JUNE 15, 2015

Very often, a business may be good at what they do, but they struggle with handling web design, web development, and online marketing on their own. Today’s...

Marketing

APRIL 8, 2015

Our previous post on the inbound marketing revolution gave you an introduction to this effective and elegant approach obtaining and retaining customers. Today,...

For Potential Clients

APRIL 6, 2015

Prospective customers make a decision about your website in a fraction of a second, which is why good web design is such a vital part of any successful business...

For Potential Clients

MARCH 10, 2015

In addition to knowing your project and establishing your budget , another crucial part of your web design and development strategy should be the project management...

For Potential Clients

FEBRUARY 16, 2015

The beginning stages of a web design or development project are the most crucial—and the most exciting. At this point, you’ve probably already found some...

For Potential Clients

JANUARY 28, 2015

As a digital agency, we see them all the time: poorly crafted requests for proposal (RFPs) that will never result in a productive vendor/client relationship. In general,...

For Potential Clients

DECEMBER 2, 2014

If there is one question I’ve heard more as a developer than any other, it’s this: “How much should a website cost?” The answer? Somewhere...

For Potential Clients

SEPTEMBER 26, 2013

We spend a lot of time here at NPG talking websites.  In a typical year, we may talk to 250-300 different potential clients.  At this point,...

For Potential Clients

AUGUST 1, 2013

We were recently included in a New York Times blog story detailing the search of a business owner for a web development firm.  While I appreciate all publicity, I found...