Insights & Updates

Accessibility

JULY 2, 2021

Accessibility has become a significant focus area for our agency. Our service offerings in this category have grown from simple consultative services to comprehensive audits...

Accessibility

Updated MARCH 26, 2021

The phrase “ADA compliance” has been echoing through the halls of the Internet for quite some time. At this point, it’s something that all businesses and...

Accessibility

Updated JANUARY 11, 2021

As mobile apps and the web have become an indispensable part of daily life, federal courts have interpreted the Americans With Disabilities Act as requiring all...

Accessibility

JANUARY 7, 2021

In the past, we have addressed many of the important reasons to take website accessibility seriously. There are compelling moral reasons to make sure that all users have equal...

For Potential Clients

FEBRUARY 9, 2018

Having done CMS implementations for years now, I’ve noticed that there’s one part of any given project that always seems to frustrate both the client and the agency...

Accessibility

APRIL 26, 2016

Recently, law firms have been sending out letters to business owners in all different industries and different states, citing an identification of access barriers from experts....

Accessibility

APRIL 11, 2016

While designing and maintaining your website, you’ll likely have a variety of goals in mind. In 2016, a website should play an active part in your marketing efforts, from...

Accessibility

DECEMBER 14, 2015

The Americans with Disabilities Act was passed in 1990, long before e-commerce became a part of everyday life. Most people think of the ADA as applying to brick and mortar...

Technology

Updated NOVEMBER 15, 2024

By now, you may have heard about the escalating tension between WordPress.org and WP Engine, two major names in the WordPress hosting arena. This conflict has left many...

For Potential Clients

NOVEMBER 11, 2024

Marketing leaders today face the dual challenge of executing increasingly complex strategies while managing costs. Full-time technical hires are often out of budget or limited...

Technology

NOVEMBER 4, 2024

For years, businesses have relied on Content Management Systems (CMS) to create, organize, and publish their digital content. While these systems have been indispensable,...

Technology

Updated NOVEMBER 4, 2024

UPDATE: Since writing this post, OpenAI announced that their search capability is now available for subscribers .  While we have spent the last twenty-plus years...

Technology

SEPTEMBER 30, 2024

Industry leaders emphasize the significant impact AI agents can have on businesses. Andrew Ng, a renowned AI pioneer, aptly stated, "AI is the new electricity,"...

Technology

SEPTEMBER 23, 2024

In today’s fast-paced digital world, building an app from scratch has become a rare occurrence. Instead, developers leverage third-party APIs (Application Programming...

Technology

SEPTEMBER 9, 2024

As artificial intelligence (AI) continues to play an increasingly central role in how we interact with the web, it’s crucial to ensure that your website is optimized...

For Potential Clients

Updated AUGUST 1, 2024

These days, more and more enterprises are taking tasks typically performed by traditional agencies in-house, as opposed to outsourcing every part of their digital efforts....

Technology

APRIL 10, 2024

Have you ever noticed how low your expectations are these days when dealing with the companies that you do business with every day? It is almost as if we have been conditioned...

Technology

MARCH 25, 2024

In an era where digital transformation is more than a buzzword, companies are increasingly reliant on a myriad of software solutions to drive their operations, engage...

Technology

MARCH 8, 2024

Every few years, a technological revolution occurs, and everyone must adjust (or be left standing in the dust). Years ago, it was the web itself. Then, it evolved into mobile...

For Potential Clients

MARCH 1, 2024

If you're gearing up for an introductory call with a digital agency, you might wonder how to navigate the conversation to get the desired results. It's like starting a...

For Potential Clients

FEBRUARY 26, 2024

One of the things that I most love about what I do is that I get to work with amazing organizations but stay above the fray of red tape, politics, and the general lack of speed...

Design

FEBRUARY 14, 2024

Why do certain websites unintentionally repel potential consumers? First impressions are everything in an era where your website acts as your digital storefront. Understanding...

For Potential Clients

FEBRUARY 9, 2024

In today's interconnected digital landscape, a strong web ecosystem is essential for any business looking to thrive. CEOs are crucial in ensuring the success and security...

Design

JANUARY 10, 2024

Often, clients have asked us whether they should design a custom user interface before developing their custom software application or license a pre-built library. In this...

Technology

DECEMBER 21, 2023

In making web applications for the better part of 25 years, for both corporate enterprises and startup customers, I've often run into the same mistake being made over and...

Accessibility

Updated DECEMBER 7, 2023

We’ve spoken many times about the importance of Digital Accessibility. Not only does the Americans with Disabilities Act compel us to provide accessible digital...

For Potential Clients

Updated OCTOBER 10, 2023

In recent years, ADA compliance has become a major concern of website owners and operators. Increasingly, companies are being subjected to legal claims for non-compliance ....

Technology

JULY 6, 2023

One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is in response to market...

Technology

FEBRUARY 2, 2023

I could’ve alternatively titled this post “PageSpeed Insights: The Worst ROI of all SEO Techniques,” or “PageSpeed Insights: The Number One Cause of...

Technology

JANUARY 16, 2023

As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a significant amount...

Accessibility

DECEMBER 7, 2022

For some time now, the consensus was that the best way to make your website or application conform to accessibility standards is to proceed with a comprehensive, in-depth...

Accessibility

OCTOBER 27, 2022

One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related to the digital...

Technology

OCTOBER 20, 2022

Almost every project we build these days utilizes some level of third-party API integrations. So many software providers tout the ability of their product to be accessed and...

For Potential Clients

OCTOBER 10, 2022

These days, so many companies are running custom software as a tool that is integral to their business. However, many of these platforms are now old and are starting to show...

Industry News

SEPTEMBER 21, 2022

And in a blink of an eye, I’ve been working as a web developer for 25 years… That was fast! I thought the other day, are things easier these days or are they...

For Potential Clients

Updated JULY 5, 2022

For those who have undergone a comprehensive accessibility audit, you are already aware of the process, and you also know that adequately conducting such an audit can add up...

For Potential Clients

Updated JULY 4, 2022

One of the most common questions that people ask web developers is: “How long does it take to develop and launch a website?” Of course, the answer varies quite a...

Accessibility

DECEMBER 3, 2021

We speak with many clients and prospective clients who are worried about the accessibility of their websites. Frequently, the process of proper testing and remediation is...

Design

Updated SEPTEMBER 30, 2021

This post was originally published back in 2017, when modular web design was in its infancy. Since then, it's continued to evolve. Today, more and more CMS providers have...

Accessibility

AUGUST 26, 2021

We all know that achieving conformity with the laws and standards around accessibility is something every website should consider a priority. It is the right thing to do, for...

For Potential Clients

APRIL 25, 2021

A couple of weeks ago, I had a call with a friend of a friend who was just starting out on an entrepreneurial endeavor. I volunteered to spend some time with them and give them...

For Potential Clients

APRIL 2, 2021

It’s been a few months, and many may have forgotten, but last year ended with a big story in the digital world when Managed.com, one of the largest providers of fully...

For Potential Clients

MARCH 19, 2021

I probably conduct about 7-10 introductory calls per week in our busy season. Each call is a pleasure, really, because I get to meet so many folks from many different...

For Potential Clients

FEBRUARY 19, 2021

Our original post on pricing divergence is one of our most popular posts ever. In that piece, we highlighted some of the factors that drive web projects' pricing based on...

Accessibility

FEBRUARY 9, 2021

At our agency, we try to do our part to help make the web a more accessible place . But there are aspects of the ADA-dependent, litigation-fueled environment that has shaped...

Design

FEBRUARY 5, 2021

Warning: This is an editorial post…! This isn't the first post I've written proclaiming that an era has ended. A few years ago, I declared that the age...

Industry News

JANUARY 22, 2021

The past few years and months have been, to put it lightly, volatile from a political perspective. But now, a new administration is forming a government. Naturally, we are...

Technology

DECEMBER 4, 2020

It has now been nearly one year since the California Consumer Privacy Act (CCPA) went into effect and 6 months since the state of California started its enforcement activities....

For Potential Clients

Updated NOVEMBER 29, 2020

In our line of work, we perform quite a few discovery and evaluation projects. The most typical theme we see is the sad fact that frequently, team unity is the most...

Technology

NOVEMBER 25, 2020

We’ve written before about the upgrade cycle from PHP5 to PHP7 , and believe it or not, PHP8 is due to be released this week on Thanksgiving Day . As a site owner, you...

For Potential Clients

NOVEMBER 6, 2020

Like millions of others across America, we were on the edge or our seats hitting refresh as the election results trickled in Tuesday night (and Wednesday. And...

For Potential Clients

OCTOBER 30, 2020

Our last post, which reviewed both President Trump's and Vice President Biden's websites , was our most visited blog post ever. We intended not to broach the topic...

For Potential Clients

OCTOBER 16, 2020

I'm going to begin this by stating in a 100% clear and concise manner that this is a 100% non-partisan and non-political post . This election cycle is so polarizing that...

Technology

SEPTEMBER 18, 2020

I've been working in this business since 1998. I started by learning simple web design. Then, I learned more complex areas, such as open-source web development. When I...

Technology

JULY 31, 2020

One of the most common use-cases for the internet as a medium is e-commerce. The ability to combine informational websites that can educate users about the features and...

Technology

JULY 10, 2020

We all know that various compliance standards apply to our websites and applications . For some, we can optionally consider complying, yet others may be required to run our...

Technology

JUNE 18, 2020

This week, as I was working with a client discussing an open-source software solution versus a closed-source licensed one, the question arose whether or not open-source...

Industry News

JUNE 5, 2020

In recent years, software-as-a-service platforms have delved more and more into the CMS space. This is in part because of the prevalence of all software moving to subscription...

Technology

APRIL 16, 2020

I read an article recently which implied that headless, licensed CMS platforms are the death blow to custom-built CMS platforms. Well, if you know me, you'll know that...

Marketing

APRIL 10, 2020

We'd be lying to ourselves if we all said that right now, our teams aren't being forced to tighten up our budgets, cut off any loose ends, and run things more...

Technology

APRIL 3, 2020

So you need to build something quickly, efficiently, and deploy with reliability and scalability. What do you do? More on that in a minute… One of the interesting...

NPG News & Updates

MARCH 19, 2020

Well – here we are. We're nearing the end of week one of the Coronavirus / COVID-19 "physical distancing" campaign. Yes, I know, everyone says "social...

For Potential Clients

MARCH 13, 2020

This week began with the highest level of economic uncertainty that we've seen since 2008 . There are many similarities in the mood today and how things felt back then,...

Industry News

FEBRUARY 10, 2020

Last week, we all saw how software projects, when not properly implemented, can create havoc on our lives and institutions. If you've been living under a rock, the Iowa...

Design

FEBRUARY 3, 2020

This post is about user interfaces and user experiences, and how a bad UI/UX means the difference between your software's success and failure . But first, let me entertain...

Industry News

JANUARY 13, 2020

Happy new year! And, beyond that, a happy new decade to you, too! I took a brief break from blogging over the holidays. And, rather than load up on content about a new...

For Potential Clients

DECEMBER 6, 2019

One of the most common scenarios we see as a custom software development firm is clients who are looking to solve problems for themselves and then ultimately seeking to...

For Potential Clients

SEPTEMBER 25, 2019

We met last week with a new client who is currently running off-the-shelf software and facing a dilemma. The next batch of required upgrades was adding up to an expense that...

Technology

MAY 2, 2019

Projects can fail at any scale. But Why? The agency industry was abuzz last week with the news that Hertz, the global car rental chain, was suing Accenture for $32M over...

For Potential Clients

FEBRUARY 19, 2019

Website maintenance is a pesky proposition for many companies, as well as for the agencies that serve them. The most popular unknown clients face concerning website maintenance...

Design

FEBRUARY 11, 2019

This week, I want to focus on something that comes up all-too-often on calls I have with potential customers. It’s the idea of mobile-first web design. I’ve heard...

Technology

JANUARY 30, 2019

We’ve spoken in the past about WordPress in the enterprise environment. If you are interested in that debate, journey over to this previous post we had written , which...

Technology

JANUARY 23, 2019

We spend much time developing new products for clients whose ambitions are to be as multi-platform as possible. Frequently, during the discovery, the conversation comes up...

For Potential Clients

JANUARY 15, 2019

It isn’t often we use our blog to talk about a service offering, however, this one has us particularly excited. As of today, we’re proud to be offering ongoing...

For Potential Clients

DECEMBER 18, 2018

When December comes around, it’s hard to believe that another year is about to close and a new year is upon us. With the new year typically comes a slew of new requests...

For Potential Clients

DECEMBER 6, 2018

Today is the day! After months of consideration and years of development, WordPress 5.0 is being unveiled to the world. Leading up to the release, there has been much debate...

Technology

NOVEMBER 13, 2018

It’s taken years, but WordPress 5.0 is almost upon us. The community that maintains the WordPress project has released 3 beta versions already, and the final release...

Marketing

SEPTEMBER 25, 2018

This week’s post is a bit more back to basics… On so many introductory calls with prospective clients, we discuss their goals and objectives for a...

Technology

SEPTEMBER 18, 2018

Wow...! Can the title of a post be any more depressing?  We were first-hand witnesses last week to what happens when business owners neglect their custom-built...

Design

JULY 31, 2018

Having worked since 2001 on planning, designing and building out digital redesign projects, I can typically see whether a project will ultimately be successful or run into...

Technology

JULY 23, 2018

As we all know, the architecture of software matters. After all, architecture is the foundation of software. How a system is built under the hood will determine how...

For Potential Clients

JULY 16, 2018

I often have introductory calls with potential clients who are building the case for addressing their digital woes and struggling to convince upper management that a digital...

Marketing

JULY 6, 2018

Warning: This is about as foo-foo as I’ll probably ever get on this blog. I’ve been inspired by all of the people ripping off the “12 Rules” concept...

Technology

JUNE 19, 2018

One of the debates that is taking place seemingly everywhere in the content management space these days is the question of WordPress and its role in the enterprise environment....

For Potential Clients

MAY 29, 2018

If you’ve read through our published content, you know that all of our services are aimed at helping clients navigate the CMS journey. But something big occurred to us...

Technology

MAY 14, 2018

I’ve written many posts about CMS architecture by now—the methodology, the technology, the inner workings of the most popular CMS platforms. But ultimately, most...

Technology

APRIL 30, 2018

The CMS space is a noisy one. Vendors are always trying to expand their offerings to cover as much of the market as possible. Customers are interested in trying every new...

Design

APRIL 23, 2018

I got into a spirited discussion on Twitter with some designers this weekend. I don’t know why, as I don’t often get sucked into Twitter debates, but the topic at...

For Potential Clients

MARCH 26, 2018

Every once in a while, a new acronym, buzzword, or upstart concept starts to propagate in our industry. In this Executive Technology Overview (ETO) series, I’ll explain...

For Potential Clients

MARCH 16, 2018

Most prospective customers I speak with these days (with the exception of those starting new businesses) already have some sort of content management system in place. Often,...

Design

FEBRUARY 23, 2018

Deciding whether you should design your website in-house or source the work out to a third party is a debate that many companies have at some point (though, in reality, there...

For Potential Clients

FEBRUARY 2, 2018

Be prepared: This is going to be a bit of a rant. Earlier this week, I saw a relatively new entrant to the CMS space—a company who repositioned after their initial,...

For Potential Clients

JANUARY 19, 2018

This is a multi-part post aimed at helping CMOs understand the CMS and its technological implications, as well as how to procure the best CMS platform for their organization....

NPG News & Updates

DECEMBER 20, 2017

It’s hard to believe another year has come and gone. In retrospect, I wouldn’t consider 2017 to be a redefining year in the world of content management or web...

For Potential Clients

DECEMBER 14, 2017

The end of the year is always a great time to review and reflect on the year behind us, and resolve to adjust or amend our path forward. Sure, for most of us, that means...

Technology

NOVEMBER 30, 2017

I’m treading on dangerous ground with this week’s blog post. This topic is sure to offend many of my fellow agency owners, especially those in the web design...

For Potential Clients

NOVEMBER 17, 2017

I came up with the idea for this week’s blog post from a website visitor who shared an interesting thought with us via email. I’ll keep him anonymous for his sake....

For Potential Clients

NOVEMBER 10, 2017

Your website is not a slow cooker. Stay with me on this analogy, folks. Slow cookers are a fantastic invention for anyone who enjoys a nice, hot, home-cooked meal but...

Marketing

NOVEMBER 3, 2017

As the resident marketer at NPG, I get an interesting view from behind the curtain of every CMS build we do, and I’ve noticed something interesting. There are typically...

Industry News

OCTOBER 27, 2017

If you run a company in the United States, you may have noticed some of your European counterparts wringing their hands about something called the GDPR. For most of us...

Technology

SEPTEMBER 8, 2017

I get asked the same one question by almost every prospect I speak with: “You don’t really build a whole CMS project from scratch, do you? Surely you must use...

Industry News

AUGUST 24, 2017

Amidst all the excitement of this week’s solar eclipse and the impending Game of Thrones season finale, the team at the New Possibilities Group has been staying hard at...

For Potential Clients

JULY 28, 2017

One of the biggest problems the CMS industry has today is a lack of transparency. Having specialized in custom content management systems for the past 12+ years,...

Technology

JUNE 21, 2017

The nature of what we do as a custom development agency means we talk to a lot of different people from a wide range of industries who are all trying to figure out what...

For Potential Clients

JUNE 9, 2017

One of the biggest blunders many clients make when procuring web design and development services is underestimating the ongoing commitment that their website or web application...

Technology

MAY 19, 2017

Perhaps the most frustrating thing that happens to us here at NPG is this scenario. A prospect comes our way asking about our custom development services and solutions. We...

Technology

APRIL 21, 2017

In last week’s blog post , I touched upon a topic that has been on my list to write about for quite some time; one that is so compelling, it deserves a post all to...

Technology

MARCH 31, 2017

All too often, we confuse the concept of what a content management system (CMS) really is. Most of the time, we pigeonhole the CMS to be a piece of software with one sole...

Technology

MARCH 17, 2017

One of the most important parts of our web content management system (WCMS) methodology is our focus on security. Sadly, security is often an afterthought for many enterprises...

Technology

MARCH 3, 2017

Undertaking a web development project is a complicated process. Many of our potential clients are overwhelmed by the various technologies, acronyms, and buzzwords floating...

Technology

FEBRUARY 9, 2017

“Enterprise” software is a term that has been used for decades, mostly to the confusion of marketers, technology professionals, and management. Wikipedia defines...

Technology

JANUARY 4, 2017

There is little doubt that the focus in 2017 for many in the information technology space will be security. Given recent political events and revelations of the capabilities of...

For Potential Clients

DECEMBER 14, 2016

Whenever I host an introductory call with a potential new client, it’s inevitable that the topic of their existing website will turn into a venting session about their...

For Potential Clients

NOVEMBER 8, 2016

Many customers planning their next website design and development project are approaching us with concerns about security. Either through experience or research, website...

Industry News

NOVEMBER 4, 2016

Not everything in the CMS industry is black and white. While it may seem like all you have to do is plug information into the back end and the software will comply and reflect...

For Potential Clients

OCTOBER 27, 2016

Oftentimes, when determining what content management system will power a website, clients lose track of just who will be using the platform the most. Sure, there are...

For Potential Clients

OCTOBER 6, 2016

Content management systems: Everyone with a website has one, and many businesses need a better one. There are new CMS platforms being introduced into the market every few...

For Potential Clients

SEPTEMBER 22, 2016

What a question! And, it is one we receive all the time. Through the years, website owners have been burned by security inefficiencies with platforms such as WordPress or...

Technology

SEPTEMBER 2, 2016

Business needs are never uniform from one company to the next, even within the same industry. Each company is unique and has its own, specialized needs. In order to keep up...

Technology

AUGUST 25, 2016

When your business switches to a content management system, it's often viewed as a solution in a box. But if you're working with a CMS on a daily basis, you're...

For Potential Clients

AUGUST 16, 2016

Before selecting which content management system (CMS) is right for your needs, you will have to consider its features and functionality. If you are contemplating whether you...

Industry News

AUGUST 9, 2016

In the past, building a website was relatively simple. Because the vast majority of users visited from a desktop or laptop, best practices for dimensions, layout, and...

Technology

JUNE 30, 2016

WordPress is a great option for companies seeking to easily create a website to start increasing their web presence online. Simply starting out as a blogging platform,...

Technology

JUNE 27, 2016

The traditional Content Management System (CMS) actually does more than manage content. It not only delivers content such as articles, posts, and page...

For Potential Clients

JUNE 14, 2016

Choosing your new web development agency is a big deal. A variety of factors probably will influence your decision, and it's up to you to decide what to prioritize. But we...

Design

JUNE 7, 2016

When it comes to deciding the best approach for designing a website for your business, whether it’s the first iteration or a complete redesign project, the time will come...

Technology

JUNE 1, 2016

Technology has evolved in leaps and bounds over the past decade, and it will continue to grow exponentially. This is especially true of tech that drives the Web. As such,...

For Potential Clients

MAY 26, 2016

In today's marketing environment, an increasing amount of digital marketers are focusing their efforts on lead generation. And rightfully so:  96% of website...

For Potential Clients

MAY 18, 2016

If you listen to most agencies, you would think WordPress is your only CMS option when developing a new website. Some, more avant-garde experts suggest Drupal, but your...

For Potential Clients

MAY 5, 2016

Creating a custom website is always a better option if you provide unique products or services and want to deliver a good experience for your visitors. While you may consider...

For Potential Clients

MAY 4, 2016

To be effective, your website needs a content management system. But that simple truth is complicated by the fact that a seemingly endless number of CMS solutions vie to be...

For Potential Clients

APRIL 28, 2016

The stages of web project development vary from developer to developer with some requiring eight stages and others recommending four. But however long or short the...

Design

FEBRUARY 19, 2016

Let’s face it.  Content is still king, but it doesn’t hurt to have a really, really, really ridiculously good-looking website. After all, your...

Technology

FEBRUARY 10, 2016

Mobile app development  includes more than just reaching customers through entertaining, useful, or informative apps. For many B2B companies, it also means keeping people...

Design

FEBRUARY 5, 2016

Obviously, we’re big fans of good web design. But what does “good web design” even mean, really? In truth, it’s about much more than just pretty...

Marketing

JANUARY 12, 2016

Yesterday, we talked about creating better content that can be used in your email marketing strategy. Now it’s time to get into the nitty-gritty of leveraging those...

Marketing

DECEMBER 11, 2015

Instagram is a burgeoning goldmine for marketers. Among the quickest-growing social media platforms today, the photo-sharing juggernaut now boasts more than 400 million users...

For Potential Clients

DECEMBER 10, 2015

As if web design and development wasn't complicated enough, seemingly small omissions early in the process can lead to big problems long after a project is complete. Take...

For Potential Clients

DECEMBER 4, 2015

Yesterday, we talked about the reasons why your website might not be getting the traffic you expected when you launched it. One of the most important factors to that equation...

For Potential Clients

NOVEMBER 20, 2015

E-commerce continues to evolve, and you almost always see fresh ideas each year on how to better engage with customers and improve sale tactics. As 2016 approaches, it's...

Marketing

NOVEMBER 18, 2015

Look, we totally get it. Marketers are often swamped with a million and one responsibilities, so it’s not uncommon for things to…well, fall through the crack...

Technology

OCTOBER 27, 2015

There are countless out-of-the-box content management solutions out there. From WordPress and Drupal to NationBuilder and TeamSite, professionals across all business sectors...

Marketing

OCTOBER 20, 2015

Way back in the digital stone age of 2010, search engine optimization was relatively simple. If you wanted to rank highly for a keyword, you simply stuffed that...

Marketing

OCTOBER 12, 2015

Although inbound marketing has been around for some time now, there’s still a common misconception that it can be incredibly time consuming. That's not...

Design

OCTOBER 7, 2015

As B2B companies start to realize the potential of what they can do with the Web to attract buyers, the question of what goes into effective B2B web design becomes...

Industry News

SEPTEMBER 24, 2015

Last week, Apple released an update to its popular iOS operating system. With the update came new features and improvements for devices that use iOS, as well as a...

Technology

SEPTEMBER 17, 2015

Software as a service (SaaS) is hardly new. Many businesses have used SaaS platforms to create viable, service-oriented enterprises that deliver consistent quality and...

Marketing

SEPTEMBER 3, 2015

The ultimate goal for every business website is to be seen by the highest number of people possible to increase the odds of converting them into paying customers. This...

For Potential Clients

AUGUST 26, 2015

Both Drupal and WordPress are content management systems (CMSs) that provide a number of common features for developers, designers, and users alike. Drupal's origins...

Marketing

AUGUST 5, 2015

Whether you’re a field-tested veteran with decades of experience under your belt or a newbie to B2B, there’s always a new lesson to learn when it comes to...

For Potential Clients

JULY 28, 2015

Savvy business owners know by now the importance of maintaining a website, but many continue to underestimate the true potential of e-commerce development for...

Marketing

JULY 17, 2015

Two things I’m really passionate about are social media and snacks. I love to snack while browsing social media, I love to find recipes for snacks on social media, and I...

For Potential Clients

JULY 8, 2015

Few things are as detrimental to the success of your website as a slow loading time. The modern web has conditioned users to expect functional, stylish, and easy-to-use...

Technology

JUNE 26, 2015

Any successful website must take the user experience into consideration. While you may have your list of priorities and different items that you want included, you have...

Technology

MAY 27, 2015

Establishing trustworthy and user-friendly payment options for your customers is essential to running a successful e-commerce business . Visitors want a choice of...

Marketing

MAY 21, 2015

Whether you see it as cause for celebrating or lamenting, social media use is on the rise among businesses of all sizes. With a growing array of platforms, it can be...

Design

MAY 18, 2015

The mobile market has seen a huge surge in users over the past several years, and this increase in users has naturally increased the demand for truly mobile-friendly...

Design

MAY 5, 2015

Images are a great way to add a little something to your website. However, the capability to take photos in certain locations or capture substantial photos may not be at your...

Design

APRIL 30, 2015

When someone visits your website, it’s imperative that you establish your value to them right away. You want to make it clear that your content will be...

For Potential Clients

APRIL 27, 2015

Nowadays, practically anyone can buy a domain name and launch a website. Many companies, from start-ups to established businesses, try to keep things cheap by completing...

Design

APRIL 21, 2015

You’ve probably seen it before. You visited a site, read the information above the fold, and upon scrolling down— whoosh! The background and foreground suddenly...

For Potential Clients

MARCH 10, 2015

In addition to knowing your project and establishing your budget , another crucial part of your web design and development strategy should be the project management...

Industry News

FEBRUARY 26, 2015

As new method for us to handle project management (along with Trello ), we’ve recently started using Slack. Even though it’s one of the relatively newer...

Design

FEBRUARY 25, 2015

To say that a web presence is required these days seems about as insightful as saying you need to have a telephone number. For many customers, the web is the preferred...

Design

JANUARY 30, 2015

Think for a moment about how you surf the web. How many different devices do you use? How often do you connect with a mobile device instead of your laptop or desktop?...

Technology

MAY 19, 2014

Last week, Buzzfeed published a leaked internal report from the  New York Times detailing some of the challenges it faces in transitioning to a digital-first strategy....

For Potential Clients

AUGUST 1, 2013

We were recently included in a New York Times blog story detailing the search of a business owner for a web development firm.  While I appreciate all publicity, I found...