Insights & Updates
Archives from the NPG Blog: March, 2016
March 2016: Custom Web Design & Development Blog
New Possibilities Group, LLC882 Pompton Ave, 882 Pompton Ave Cedar Grove, NJ 07009Archives from the NPG Blog: March, 2016
Sebastien
Marketing
How Videos Add Credibility To Your Business: Proving Your Value And Expertise
MARCH 31, 2016
If you still wonder how videos add credibility to your business, it's time to realize the significance behind one of the most valuable marketing tools. While using...
Marketing
5 Reasons Why Your Website Conversion Rates Are Low
MARCH 30, 2016
No one likes low conversion rates. Even the most successful digital marketing efforts don't matter much if the plethora of visitors that stream to your website don't...
Design
Top Nine Style Guide Designs
MARCH 29, 2016
According to Middlebury Library, the definition of a Style guide is, "A set of standards for the writing and design of documents, either for general use or for a specific...
Marketing
4 Steps To Getting Internal B2B Digital Marketing Buy-in
MARCH 28, 2016
Any digital marketer knows: getting internal buy-in from senior leadership and company employees is as important as the actual initiatives you run. Especially in a B2B...
CEO Picks
Should You Build Your Own In-House Development Team?
One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is...
Is 2023 the Year of Catastrophic Software Failures?
As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a...
Mistakes to Avoid When Seeking Digital Accessibility Conformance
One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related...
Technology
The Many Languages Of Developers And Designers: People, Browsers, And Servers
MARCH 24, 2016
Designers and developers often use their own language in communicating with each other, and always use a unique language in communicating with a computer. In order to help our...
Marketing
4 Ways Inbound And Outbound Marketing Can Work Together
MARCH 23, 2016
The last few years have seen a significant shift away from traditional 'push' marketing efforts and toward alternative 'pull' tactics. As we have ...
Design
Growth-Driven Design For B2B Tech Companies: Evolving Your Website for Your Audience
MARCH 22, 2016
Using growth-driven web design for B2B tech companies might sound experimental when you consider this design concept is still new to the B2B industry. Yet, it's...
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Marketing
3 Ways To Use The Workflows Tool In HubSpot
MARCH 21, 2016
In digital marketing, automation is the key to success. If you had to manually manage every single message you send to your audience, chances are you would be hopelessly...
Design
Why A Website Request For Proposal Is No Good: Creating Better Web Design
MARCH 17, 2016
A website RFP might sound like a cryptic acronym, but it stands for the seemingly innocuous "Request for Proposal." When someone sends the latter to a web...
Marketing
How To Identify Keywords For Your Content Strategy: Researching For Uniqueness
MARCH 16, 2016
Identifying keywords for a content strategy involves careful research and finding that unique angle that sets you apart from the competition. With the business world having...
Design
7 Things To Consider When Updating Your Website
MARCH 15, 2016
While a do-it-yourself approach may be the first direction a business owner turns to for a website, a company looking to plant roots in any industry will realize that more than...
Marketing
Inbound Marketing For Tech Companies: Attracting A Customer Niche
MARCH 14, 2016
You don’t need to ask me or anyone else at the NP Group twice—we are huge fans of inbound marketing ! When it comes to very specific industries, however, we...
Design
Anatomy Of A Successful B2B Website: Turning Prospective Buyers into Conversions
MARCH 11, 2016
The anatomy of a successful B2B website goes by the concept of connecting more effectively with buyers to eliminate any buttoned-down approaches. While the B2B...
