Insights & Updates
The NPG Blog, learn our thoughts on important digital trends.
Custom Web Design & Development Blog
New Possibilities Group, LLC882 Pompton Ave, 882 Pompton Ave Cedar Grove, NJ 07009Learn about the latest trends in web design, web development, and online marketing, plus other professional insight from the NPG staff.
Pete
AI & Automation
Top Ten AI Terms to Sound Smart (and Impress) at Thanksgiving Dinner
NOVEMBER 22, 2024
Let’s have a bit of fun this week…! Thanksgiving is the perfect time for family, food, and lively conversation—but let’s face it, we’ve...
Technology
The WordPress vs. WP Engine Dispute: What You Need to Know
Updated NOVEMBER 15, 2024
By now, you may have heard about the escalating tension between WordPress.org and WP Engine, two major names in the WordPress hosting arena. This conflict has left many...
For Potential Clients
Technical Team Augmentation for Marketing: The High-Impact, Low-Risk Alternative to Hiring
NOVEMBER 11, 2024
Marketing leaders today face the dual challenge of executing increasingly complex strategies while managing costs. Full-time technical hires are often out of budget or limited...
AI & Automation
Is a Self-Aware CMS the Future of Content Management?
NOVEMBER 4, 2024
For years, businesses have relied on Content Management Systems (CMS) to create, organize, and publish their digital content. While these systems have been indispensable,...
CEO Picks
Should You Build Your Own In-House Development Team?
One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is...
Is 2023 the Year of Catastrophic Software Failures?
As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a...
Mistakes to Avoid When Seeking Digital Accessibility Conformance
One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related...
AI & Automation
How to Get Your Website “Indexed” in ChatGPT, Gemini, and Perplexity: A Comprehensive Guide
Updated NOVEMBER 4, 2024
UPDATE: Since writing this post, OpenAI announced that their search capability is now available for subscribers . While we have spent the last twenty-plus years...
AI & Automation
The Future is Automated: Now is the Time to Invest in AI Agents
SEPTEMBER 30, 2024
Industry leaders emphasize the significant impact AI agents can have on businesses. Andrew Ng, a renowned AI pioneer, aptly stated, "AI is the new electricity,"...
Technology
Avoid the Weak Link: How Bad APIs Undermine Great Apps
SEPTEMBER 23, 2024
In today’s fast-paced digital world, building an app from scratch has become a rare occurrence. Instead, developers leverage third-party APIs (Application Programming...
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For Potential Clients
Headless CMS vs. WordPress vs. Custom Build: Choosing the Right CMS for Your Self-Storage Website
SEPTEMBER 16, 2024
Sometimes, a niche finds you… Over the years, we’ve worked with various operators in the self-storage industry. From publicly traded entities to small mom-and-pop...
AI & Automation
How to Optimize Your Website for AI Agents
SEPTEMBER 9, 2024
As artificial intelligence (AI) continues to play an increasingly central role in how we interact with the web, it’s crucial to ensure that your website is optimized...
For Potential Clients
How to Augment Your Internal Team with an Outside Resources
Updated AUGUST 1, 2024
These days, more and more enterprises are taking tasks typically performed by traditional agencies in-house, as opposed to outsourcing every part of their digital efforts....
Technology
For Your Customers, It’s the Tiny Things that Make a Big Difference
APRIL 10, 2024
Have you ever noticed how low your expectations are these days when dealing with the companies that you do business with every day? It is almost as if we have been conditioned...
Technology
Why Custom API Integration Projects Are Now Our Most Requested Digital Strategy Solution
MARCH 25, 2024
In an era where digital transformation is more than a buzzword, companies are increasingly reliant on a myriad of software solutions to drive their operations, engage...
Industry News
Cutting Corners: How Digital Agencies Reduce Costs at the Expense of Quality
MARCH 18, 2024
The battle to capture and retain clients is relentless in the highly competitive digital agency landscape. Agencies, including ours, are under immense pressure to not only...
