Insights & Updates
Archives from the NPG Blog: December, 2015
December 2015: Custom Web Design & Development Blog
New Possibilities Group, LLC882 Pompton Ave, 882 Pompton Ave Cedar Grove, NJ 07009Archives from the NPG Blog: December, 2015
Sebastien
Design
Creative 404 Pages: How To Make Broken Links Suck Less
DECEMBER 22, 2015
It's inevitable that your website visitors will stumble upon a 404 page at one point or another if you decided to eliminate a page or accidentally create a broken link....
Marketing
So How Much Should You Budget For Inbound Marketing?
DECEMBER 21, 2015
You don’t have to go much farther than this very blog to learn about the countless benefits of inbound marketing . The most appealing of those benefits for many is...
For Potential Clients
How To Create A Subscription-Based Website For Your Business
DECEMBER 18, 2015
While it’s true that there’s an ocean of free information floating around the Internet, sometimes content is just too good to hand out for nothing. Creating a...
Marketing
Marketing Emails Going Straight To Spam? Follow These 3 Rules.
DECEMBER 17, 2015
Look around the Internet and you'll come across plenty of posts that can help you design beautiful and functional emails that delight your site visitors and convert your...
CEO Picks
Should You Build Your Own In-House Development Team?
One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is...
Is 2023 the Year of Catastrophic Software Failures?
As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a...
Mistakes to Avoid When Seeking Digital Accessibility Conformance
One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related...
Design
How To Increase Landing Page Conversions With A/B Testing
DECEMBER 15, 2015
Small details can make a tremendous difference when it comes to conversion rates. From the color of your "buy now" button to the length of your landing page, these...
Accessibility
ADA Compliance Checklist: Is Your Website Accessible?
DECEMBER 14, 2015
The Americans with Disabilities Act was passed in 1990, long before e-commerce became a part of everyday life. Most people think of the ADA as applying to brick and mortar...
Marketing
How to Promote Your Business on Instagram Without Being “That Guy”
DECEMBER 11, 2015
Instagram is a burgeoning goldmine for marketers. Among the quickest-growing social media platforms today, the photo-sharing juggernaut now boasts more than 400 million users...
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For Potential Clients
Web Project Planning: Determining Admin-Level Permissions For Your Website
DECEMBER 10, 2015
As if web design and development wasn't complicated enough, seemingly small omissions early in the process can lead to big problems long after a project is complete. Take...
For Potential Clients
Setting the Record Straight: 5 Common Misconceptions About Custom Web Development
DECEMBER 8, 2015
It’s true: custom web development is no simple task. Because it requires a large amount of very concentrated expertise , it's easy to develop your own ideas...
Marketing
The Rise Of The CMO: Why Marketers Will Be So Important In 2016
DECEMBER 7, 2015
If you pay attention to corporate news, you've probably noticed one interesting development: There are a lot of CMOs becoming the CEOs of major companies these days. This...
For Potential Clients
How To Identify And Fix Common SEO Mistakes
DECEMBER 4, 2015
Yesterday, we talked about the reasons why your website might not be getting the traffic you expected when you launched it. One of the most important factors to that equation...
For Potential Clients
4 Reasons Why Your Website Isn't Getting Any Traffic
DECEMBER 3, 2015
You've worked hard to create the perfect website; you might have even hired a professional to handle your web design to ensure that it's perfect. You've probably...
Technology
Google Analytics 101: How To Set Up And Track Important Metrics
DECEMBER 2, 2015
Google Analytics is one of the best tools out there in terms of reading metrics for a business website, though it's known for sometimes being overwhelming to...
