p>Yahoo, after spending the past 30 days giving us a variety of zany logos, unveiled its new logo today. View their well-produced video unveiling:
I have to say I was more impressed with the presentation of the logo than I was with the logo itself, but I never carried the opinion that a logo needs to "wow" me - it should be more about function than "wow factor".
The new logo takes two steps forward and then takes a step back. The layout and san-serif typography are a step in a more modern direction, especially for a web company. However at the same time they have seemed to reject current trends of flat color design and embraced a 2001 standard for 3D effects.
While I’m not crazy about this logo, it’s a welcomed change versus their previous version. And, at least the daily logo changes have come to an end! In the past, we have addressed many of the important reasons to take website accessibility seriously.Get in Touch